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The first words out of your mouth should never be, “Can I help you?”
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Builders team up with sports figures to boost their brands.
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Put a shine on your sales center and models every day.
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Strong relationships with local media can help builders generate positive press.
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Sales pros share responses to buyers weighing the choice between new and existing homes.
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What’s the one thing that virtually every new-home buyer (and new-home sales agent) has in common? They all have cell phones. And if they’re in their 20s or 30s, chances are they’re using text messaging on a regular basis.
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Most new-home sales agents have fond memories of seeing a steady stream of prospects walk through the door. In today’s market, you need a strategy for generating traffic. Fortunately, there are only two limits on the number of ways to do this—your creativity and your willingness to work hard. Here...
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The next time you’re on MySpace, check out my buddy Barratt American. According to his profile, Barratt is 28, from the U.S., single, an Aquarius, and male. “I had to list a gender,” explains Paul Chirco, social network developer at the Carlsbad, Calif.–based builder.
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New-home sales tips from QVC.
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Referrals are the most cost-effective way of generating traffic and sales in your communities. If you’re not asking your home buyers for referrals, you need to start today.