Builder Magazine: Sales

How Builders Market Backward

Wed, 15 May 2013 01:27:20 EST

Marketing veterans at Hanley Wood's Housing Leadership Summit argue that builders need to shift their focus from what they're building to who they're building for.

For Senior Home Buyers, Testimonials Do the Trick

Thu, 25 Apr 2013 02:29:51 EST

Rubbing elbows with happy residents and getting glimpses of the “good life” are turning shoppers into buyers for a Pennsylvania active-adult builder.

A Broker Thrives by Removing Impediments to New-Home Buying

Thu, 28 Mar 2013 02:44:35 EST

Marketplace Homes’ guaranteed lease program is expected to help sell 1,700 new homes this year.

Tips for Getting Women to Buy New Homes

Wed, 13 Mar 2013 12:17:09 EST

Experts offer strategies to get women to commit to new homes.

Design Details That Clinch The Sale

Thu, 11 Apr 2013 02:29:02 EST

Curb appeal is great, but so are so-called memory points: winning design details that make a home linger in memory long after a potential buyer has backed out of the driveway.

In Orlando, Long Lines for One Community's Lots

Tue, 26 Feb 2013 03:52:40 EST

100 higher-end home buyers line up for a shot at a lot in a new Meritage community.

New-Home Sales Jump to Four-Year High

Tue, 26 Feb 2013 04:01:33 EST

Sales were up and inventories were down in January, boding well for the year to come.

A Huge Water Park Fuels Sales in Hot Houston

Thu, 21 Feb 2013 10:50:08 EST

Over-the-top water features have helped Sienna Plantation sell well, even during the downturn.

15 Marketing Ideas for New-Home Sales

Tue, 5 Feb 2013 02:53:23 EST

Position your company to make the most of the recovery with these tips, garnered from sales and marketing professionals at this year’s International Builders’ Show.

In 2012, a Start to Recovery for New-Home Sales

Fri, 25 Jan 2013 02:42:55 EST

While December’s numbers disappointed, revisions to previous months’ estimates showed an industry finally turning around.

Builders Single Out Their Unsung Heroes of 2012

Tue, 19 Feb 2013 05:16:14 EST

Sales and marketing get special praise from builders for their work in 2012.

10 Musts for Selling to Multicultural Buyers

Thu, 24 Jan 2013 04:04:58 EST

The segment of foreign-born home buyers is growing at a fast pace, but many of them may not know the furniture is not included.

Wooing, Wowing, and Winning Women Home Buyers

Wed, 23 Jan 2013 05:35:33 EST

Experts offer strategies on how to get women to commit to new homes.

Finding and Training the Best New-Home Sales Agents

Fri, 25 Jan 2013 12:56:37 EST

Sales professionals share strategies for building a top-notch sales team.

Housing's Future Is On The Rebound

Wed, 16 Jan 2013 12:33:13 EST

Housing is healing, but some wonder for how long.

Keeping Trade Shows Relevant

Wed, 16 Jan 2013 03:28:01 EST

Year-round marketing that's aligned with exhibitors' business objectives can help keep trade shows relevant.

Pinterest Picks Inspire Model Home Interiors

Tue, 5 Feb 2013 02:56:44 EST

Taylor Morrison used photographs frequently repinned on Pinterest to inspire the interiors of its new San Antonio model homes.

Sharpening Your Website for 2013

Thu, 20 Dec 2012 02:11:09 EST

Use these ideas, gleaned from website design and development professionals, to make your website one of the sharpest tools in your box.

Toll Brothers Re-tailors Community From Failed to Fast-Selling

Tue, 18 Dec 2012 02:37:10 EST

The builder rebrands and brings in new home plans to appeal to high-end niche buyers.

Time and Political Savvy Help Restart a Community

Wed, 19 Dec 2012 05:33:45 EST

WCI Communities put in years of hard work and political savvy to jump-start a South Florida community tainted by bankruptcy and Chinese drywall.