Sales

Sales

• Pinterest Picks Inspire Model Home Interiors

  Taylor Morrison used photographs frequently repinned on Pinterest to inspire the interiors of its new San Antonio model homes.

   

• Sharpening Your Website for 2013

  Use these ideas, gleaned from website design and development professionals, to make your website one of the sharpest tools in your box.

   

• Toll Brothers Re-tailors Community From Failed to Fast-Selling

  The builder rebrands and brings in new home plans to appeal to high-end niche buyers.

   

• Time and Political Savvy Help Restart a Community

  WCI Communities put in years of hard work and political savvy to jump-start a South Florida community tainted by bankruptcy and Chinese drywall.

   

• Should You Redesign Your Website?

  Home builders get a crash course on whether to redesign or re-think their websites.

   

• New-Home Sales Hit Two-Year High in September

  Pricing and inventory numbers further brightened the positive report.

   

• Making the Case for New Homes Over Used

  Builder Homesite’s new marketing program targets buyers inclined to purchase new houses.

   

• Foreclosure Activities at Five-Year Low in September

  Recovery is still held back in states where courts rule on the process.

   

• New-Home Sales Slip Back as Prices Surge

  The report joins the growing body of evidence that consumers are investing more in their homes, both new and existing.

   

• Georgia Builder Shops for Customers at a Shopping Center

  Grayhawk Homes moves its offices and sales center to a prominent corner in Columbus, Ga.

   

• iPad iNvasion, Part 3

  Free iPads boost sales for a small Pennsylvania builder thanks to a son's insistence.

   

• Shrinking Inventory Bolstering Many Housing Markets

  Eight of the top 10 markets with the largest declines are in California, according to Realtor.com data.

   

• International Builders' Show 2013

  IBS is just around the corner. What better way for those in the home building industry to get back up to speed on everything they need to know to move forward as the housing market begins to improve.

   

• Home Building Drought Is Over for Neal Communities

  The Southwest Florida builder and developer is celebrating by opening a new super community.

   

• How to Write Blog Headlines That Attract More Buyers

  Your home builder blog headline, more than any other aspect of your blog, will determine how successful you are in converting copy to contracts.

   

• NAR: Median Days on Market Shrinks to 69

  The new metric highlights dwindling inventory.

   

• Pending Home Sales at Two-Year High in July

  The forward-looking indicator hit its highest mark since the home-buyer tax credit was in place.

   

• New-Home Sales at Two-Year High

  Inventory continued to decline in July, hitting the lowest level on record.

   

• Necessity Is Mother of Invention for Builders Fighting Off the Recession

  Diversification, customization, and data-driven analysis help redefine companies' survival strategies.

   

• When Builders Go Against the Grain

  Both before the downturn and during the bust, a few builders saw opportunities many others didn't. For some, it saved their businesses.