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An outsourced sales force helps Challenger Homes generate big gains in closings.
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NAHB, marketing experts urge builders to educate sales staff, buyers on details.
The Washington State builder may be a small operation, but it has adopted best practices of volume builders
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It was an epic year for the sales and marketing teams of new-home builders, who did everything they could to connect with buyers.
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Put a shine on your sales center and models every day.
Imagine waiting for a commuter train, checking messages and e-mail on your PDA or cell phone, and receiving an alert ping asking if you'll accept a 30-second sound bite about a builder offering new homes in the area. That's just one high-tech marketing method employed by T.H. Properties (THP), one...
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Company will sell its flagship brands to and change its name to Trane as it shifts focus to the air conditioning business.
In the old days, internet-based leads that came into Bowen Family Homes' Web site would go to Internet director Kelly Kenton Fink, who would parcel them out to the on-site sales agents. Busy with flesh-and-blood prospects standing in front of them, the sales agents often set these leads to the side...
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FACED WITH HIGH LEVELS OF INVENTORY and contingency buyers and a sluggish resale market, builders are becoming increasingly creative in helping customers sell their existing homes.
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HOME BUILDERS LOOKING FOR A WAY TO understand HomeFront, the sales and warranty management software from Red Deer, Alberta, Canada–based Zybertech, should think of it as a pair of bookends that run on either side of BuilderMT's purchasing system and the Sage Timberline Office accounting and...