<rss version="2.0" xmlns:hwi="http://www.hanleywood.com" xmlns:tcm="http://www.tridion.com/ContentManager/5.0" xmlns:tcmse="http://www.tridion.com/ContentManager/5.1/TcmScriptAssistant" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:tcl="urn:TridionComponentLink"><channel><title>Builder Magazine: Options and Upgrades</title><link>http://www.builderonline.com/sales-and-marketing/options-and-upgrades/default.aspx?view=rss&amp;id=Query_tcm1029719</link><image><title /><url /><link /></image><description>
				The Information Source for the Home Building Industry
			</description><language>en-us</language><copyright>&amp;copy;2013 Hanleywood</copyright><pubDate>Tue, 26 Mar 2013 10:17:46 EST
	</pubDate><webMaster /><item><title>Incentives-Driven Sales Aren’t Quite Over Yet</title><link>http://www.builderonline.com/business/incentives-driven-sales-arent-quite-over-yet.aspx?rssLink=Incentives-Driven+Sales+Aren%e2%80%99t+Quite+Over+Yet</link><description>But their necessity could be fading as home values strengthen. </description><pubDate>Tue, 26 Mar 2013 10:17:46 EST
      </pubDate><category>Business</category><category>Marketing</category><category>Options and Upgrades</category></item><item><title>Taylor Morrison Homes Gains Technical Advantage</title><link>http://www.builderonline.com/options-and-upgrades/technical-advantage.aspx?rssLink=Technical+Advantage</link><description>
              &lt;a href=http://www.builderonline.com/options-and-upgrades/technical-advantage.aspx?rssLink=Technical+Advantage &gt;
              
              &lt;img src=/Images/tmp85C%2Etmp_tcm10-1267658.jpg width=90 height=60 alt=tactics_on-q house_0612_hero_2.jpg(90) title=tactics_on-q house_0612_hero_2.jpg(90) /&gt;&lt;/a&gt;
            In Houston, every house the builder sells comes with state-of-the-art home wiring that allows owners to turn on lights, run security, and send music throughout the house.</description><pubDate>Mon, 11 Jun 2012 04:27:39 EST
      </pubDate><category>Options and Upgrades</category><category>Model Homes</category><category>Marketing</category></item><item><title>Flexible Spaces Win Over Active Adults in a N.J. Community</title><link>http://www.builderonline.com/active-adult/flexible-spaces-win-over-active-adults-in-a-nj-community.aspx?rssLink=Flexible+Spaces+Win+Over+Active+Adults+in+a+N.J.+Community</link><description>
              &lt;a href=http://www.builderonline.com/active-adult/flexible-spaces-win-over-active-adults-in-a-nj-community.aspx?rssLink=Flexible+Spaces+Win+Over+Active+Adults+in+a+N.J.+Community &gt;
              
              &lt;img src=/Images/1772689316_web_Meyer_052112_1_tcm10-1256355.JPG width=90 height=59 alt=web_Meyer_052112_1(90) title=web_Meyer_052112_1(90) /&gt;&lt;/a&gt;
            Wyngate at Medford's focus on meeting diverse lifestyle needs has helped it become one of the state's best selling projects.</description><pubDate>Fri, 27 Jul 2012 08:28:16 EST
      </pubDate><category>Active Adult</category><category>Community Projects</category></item><item><title>Designer Picks Low-Cost Luxury Products</title><link>http://www.builderonline.com/products/affordable-luxury.aspx?rssLink=Affordable++Luxury</link><description>
              &lt;a href=http://www.builderonline.com/products/affordable-luxury.aspx?rssLink=Affordable++Luxury &gt;
              
              &lt;img src=/Images/tmp6476%2Etmp_tcm10-1201487.jpg width=90 height=62 alt=Highlow_SubaranQuartzite_0412_6.jpg(90) title=Highlow_SubaranQuartzite_0412_6.jpg(90) /&gt;&lt;/a&gt;
            Sometimes even luxury buyers have budgets, but designer Nadia Subaran has tricks for picking products.</description><pubDate>Tue, 30 Apr 2013 01:30:11 EST
      </pubDate><category>Products</category><category>Kitchen</category><category>Options and Upgrades</category></item><item><title>Schumacher Predicts 10 Custom Home Design Trends for 2012</title><link>http://www.builderonline.com/design/schumacher-predicts-10-custom-home-design-trends-for-2012.aspx?rssLink=Schumacher+Predicts+10+Custom+Home+Design+Trends+for+2012</link><description>
              &lt;a href=http://www.builderonline.com/design/schumacher-predicts-10-custom-home-design-trends-for-2012.aspx?rssLink=Schumacher+Predicts+10+Custom+Home+Design+Trends+for+2012 &gt;
              
              &lt;img src=/Images/Schumacher_exterior_tcm10-1009949.jpg width=90 height=60 alt=Schumacher_exterior(90) title=Schumacher_exterior(90) /&gt;&lt;/a&gt;
            In-law suites and bonus rooms are on an upswing, the builder says.</description><pubDate>Tue, 3 Jan 2012 11:37:20 EST
      </pubDate><category>Design</category><category>Architecture</category><category>Options and Upgrades</category></item><item><title>Well-Stocked Design Center Helps Sales</title><link>http://www.builderonline.com/design-centers/6000-choices.aspx?rssLink=6%2c000+Choices</link><description>
              &lt;a href=http://www.builderonline.com/design-centers/6000-choices.aspx?rssLink=6%2c000+Choices &gt;
              
              &lt;img src=/Images/tmpB2%2Etmp_tcm10-952496.jpg width=90 height=59 alt=tactics_fulton_designcenter_Doors_1111_1.jpg(90) title=tactics_fulton_designcenter_Doors_1111_1.jpg(90) /&gt;&lt;/a&gt;
            Fulton Homes' design center has helped boost margins and sales despite the Phoenix-area economy.</description><pubDate>Mon, 19 Dec 2011 04:50:32 EST
      </pubDate><category>Design Centers</category><category>Options and Upgrades</category><category>Sales</category></item><item><title>Fitch Upgrades Beazer Debt</title><link>http://www.builderonline.com/big-builder/fitch-upgrades-beazer-debt.aspx?rssLink=Fitch+Upgrades+Beazer+Debt</link><description>In the wake of the announcement by Beazer Homes USA that it plans to sell 12.5 million shares, three million tangible equity units and $300 million in new senior unsecured notes, Fitch Ratings has rasied its outlook for the company's debt and given it a rating outlook of "stable."</description><pubDate>Tue, 31 Jan 2012 10:00:21 EST
      </pubDate><category>Debt</category><category>Options and Upgrades</category><category>Equity</category><category>Mortgages and Banking</category></item><item><title>EnergyValue Housing Awards for Existing Homes</title><link>http://www.builderonline.com/green-building/award-upgrade.aspx?rssLink=Award+Upgrade</link><description>EVHA will now offer a new awards category for existing homes that showcase energy-efficiency upgrades and performance improvements.</description><pubDate>Tue, 25 Jan 2011 12:47:17 EST
      </pubDate><category>Green Building</category><category>Energy-Efficient Construction</category><category>Award Winners</category></item><item><title>Shoppers Seem To Want More Than Big Flashy Houses These Days</title><link>http://www.builderonline.com/sales/a-simpler-plan.aspx?rssLink=A+Simpler+Plan</link><description>Community and energy efficient top their lists of priorities.</description><pubDate>Fri, 18 Sep 2009 12:00:06 EST
      </pubDate><category>Sales</category><category>High-Performance Building</category><category>Options and Upgrades</category></item><item><title>In Downturn, Meritage Turns to Smaller Homes</title><link>http://www.builderonline.com/big-builder/in-downturn--meritage-turns-to-smaller-homes.aspx?rssLink=In+Downturn%2c+Meritage+Turns+to+Smaller+Homes</link><description>In 4th-QTR earnings conference call, CEO Steve Hilton said 53 new models have been introduced, moving away from the company's previous consumer base of move-up buyers to align with the needs of first-time buyers: less square footage at a lower cost, yet still maintaining options and upgrades.</description><pubDate>Tue, 31 Jan 2012 09:54:24 EST
      </pubDate><category>Earnings Reports</category><category>Options and Upgrades</category><category>Economic Conditions</category><category>Housing Data</category></item><item><title>10 Things You Must Put in Your Next House</title><link>http://www.builderonline.com/products/10-things-you-must-put-in-your-new-house.aspx?rssLink=10+List%3a+10+Things+You+Must+Put+in+Your+Next+House</link><description>
              &lt;a href=http://www.builderonline.com/products/10-things-you-must-put-in-your-new-house.aspx?rssLink=10+List%3a+10+Things+You+Must+Put+in+Your+Next+House &gt;
              
              &lt;img src=/Images/AS_FloWiseSprayhero_tcm10-239506.jpg width=90 height=60 alt=AS_Showerhero.jpg(90) title=AS_Showerhero.jpg(90) /&gt;&lt;/a&gt;
            Add these features to boost the value of your homes with your buyers.</description><pubDate>Fri, 27 Jul 2012 02:55:01 EST
      </pubDate><category>Products</category><category>Insulation</category><category>Energy Efficiency</category><category>Countertops</category><category>Flooring</category><category>Tile</category><category>Toilets</category><category>Plumbing</category><category>Doors</category><category>Options and Upgrades</category><category>Bath</category><category>Water Conservation</category><category>Wood</category></item><item><title>Despite Downturn, Design Centers Endure</title><link>http://www.builderonline.com/big-builder/despite-downturn--design-centers-endure.aspx?rssLink=Despite+Downturn%2c+Design+Centers+Endure</link><description>Builders are cutting back everywhere, but they are finding creative ways to keep their design centers open.</description><pubDate>Tue, 31 Jan 2012 03:12:40 EST
      </pubDate><category>Design Centers</category><category>Lumberyards</category><category>Options and Upgrades</category><category>Sales</category></item><item><title>Survey: Death of the Design Center</title><link>http://www.builderonline.com/big-builder/survey--death-of-the-design-center.aspx?rssLink=Survey%3a+Death+of+the+Design+Center</link><description>When asked if they felt centralized design centers would remain prevalent as builders return to core activities and business practices, results were pretty evenly mixed, with 42.5% of respondents saying yes, 45.0% saying no, and 12.5% remaining unsure.</description><pubDate>Mon, 30 Jan 2012 10:05:12 EST
      </pubDate><category>Design Centers</category><category>Options and Upgrades</category><category>Sales Closing</category><category>Customer Service</category></item><item><title>Team Play: Dynamics of Design</title><link>http://www.builderonline.com/big-builder/team-play--dynamics-of-design.aspx?rssLink=Team+Play%3a+Dynamics+of+Design</link><description>
              &lt;a href=http://www.builderonline.com/big-builder/team-play--dynamics-of-design.aspx?rssLink=Team+Play%3a+Dynamics+of+Design &gt;
              
              &lt;img src=/Images/tmp6D0%2Etmp_tcm10-1000261.jpg width=90 height=105 alt=Team-1.jpg(90) title=Team-1.jpg(90) /&gt;&lt;/a&gt;
            It's an adage that has well withstood every test of time: The customer is always right. And as the housing slump and drags on–and the overall economic climate remains less than hospitable–nowhere do those words ring with more truth than in the realm of new-home sales.</description><pubDate>Tue, 31 Jan 2012 10:06:32 EST
      </pubDate><category>Lumberyards</category><category>Residential Construction</category><category>Single Family</category><category>Options and Upgrades</category></item><item><title>NAHB-RC Study: Builders More Focused on Sales</title><link>http://www.builderonline.com/big-builder/nahb-rc-study--builders-more-focused-on-sales.aspx?rssLink=NAHB-RC+Study%3a+Builders+More+Focused+on+Sales</link><description>New study reveals that one in five production builders put "much more effort" into selling homes now than before the downturn.</description><pubDate>Tue, 31 Jan 2012 10:28:50 EST
      </pubDate><category>Lumberyards</category><category>RMI</category><category>Options and Upgrades</category><category>Sales Closing</category></item><item><title>HD Supply to Restart Growth Engine</title><link>http://www.builderonline.com/business/hd-supply-to-restart-growth-engine.aspx?rssLink=HD+Supply+to+Restart+Growth+Engine</link><description>Giant distributor also launches proprietary brands and program that targets builders' specific customer service and marketing needs.</description><pubDate>Thu, 25 Aug 2011 11:09:00 EST
      </pubDate><category>Business</category><category>Options and Upgrades</category></item><item><title>Arizona Immigration Law To Move Forward</title><link>http://www.builderonline.com/options-and-upgrades/arizona-immigration-law-to-move-forward.aspx?rssLink=Arizona+Immigration+Law+To+Move+Forward</link><description>Business groups and pro-immigration forces were dealt a blow Friday afternoon when a federal judge denied a request for a temporary restraining order on the state's new immigration law, a move that paved the way for the law to go into effect Jan. 1. Under the law, builders and other businesspeople in Arizona can have their licenses revoked on a second offense if they are found to have knowingly employed undocumented workers. The first offense calls for a 10-day suspension.</description><pubDate>Wed, 19 Aug 2009 11:31:47 EST
      </pubDate><category>OPTIONS AND UPGRADES</category></item><item><title>Pulte Homes Sticks to Its Plan</title><link>http://www.builderonline.com/options-and-upgrades/pulte-homes-sticks-to-its-plan.aspx?rssLink=Pulte+Homes+Sticks+to+Its+Plan</link><description>Pulte Homes CEO Richard J. Dugas Jr. says he doesn't expect the housing downturn to end anytime soon-in fact, he doesn't expect the downturn to end until 2009. Regardless, Pulte will remain focused on goals the Michigan-based builder set as it entered the fourth quarter.</description><pubDate>Wed, 19 Aug 2009 12:27:28 EST
      </pubDate><category>OPTIONS AND UPGRADES</category></item><item><title>Feature: From the Trenches</title><link>http://www.builderonline.com/big-builder/feature--from-the-trenches.aspx?rssLink=Feature%3a+From+the+Trenches</link><description>Like most home builders in most markets, you might be wondering where the buyers are. Meet Joe and Kristin. Joe works for a firm that brokers large machines to various industries, and Kristin is an adolescent psychologist. Married a little over a year ago, they live in Central Florida. They're a well-to-do couple–young, educated, investment savvy. A little one–their first–is on the way, and housing crash or no housing crash, they're buying a new home.</description><pubDate>Tue, 31 Jan 2012 10:15:09 EST
      </pubDate><category>Sales Closing</category><category>Outdoor Rooms</category><category>Options and Upgrades</category><category>Lumberyards</category></item><item><title>Warm Front</title><link>http://www.builderonline.com/appliances/warm-front.aspx?rssLink=Warm+Front</link><description>As many heating costs rise, heating a home is becoming increasingly expensive for your buyers. Good insulation and an efficient furnace or heat pump can help, but you can also give your buyers an energy-efficient supplemental heat source that will not break the bank: a pellet stove or insert.</description><pubDate>Thu, 26 Jul 2012 01:11:36 EST
      </pubDate><category>Appliances</category><category>Windows</category><category>Energy Efficiency</category><category>Doors</category><category>SALES AND MARKETING</category><category>Sales</category><category>Options and Upgrades</category></item></channel></rss>