Model Homes

  • BUILDER Tech Briefs: March 2004

    - SpeakerCraft's Proficient Audio Systems now features two new programs. - M&S Systems markets intercom to residential builders. - Xplore Technologies Corp. releases affordable heavy-duty Tablet PC for builders.

     
  • Market Smarts: View from the Top

    The sales center model at BellaMaré at Williams Island, Fla., offers a glimpse of penthouse living.

     
  • Marketing Smarts: A Model Approach

    A condo project creates an off-site model home that helps boost presales.

     
  • Smash Hits

    The vast majority of builders--well in excess of 50 percent according to the NAHB--now offer home theaters as an upgrade. But that doesn't mean all builders are making money on home theaters. Talk to a home technology integrator and he'll say too many jobs still wind up as retrofits, because...

     
  • Going Local

    Packed with an array of options and staffed by 18 "designers," the extensive showroom, located in Lewisville, Texas, has been closed as Centex Homes realigns its business model to target value-oriented home buyers. To better support the company's strategic changes, option centers are now located in...

     
  • Virtual Models Pay Off

    By BUILDER Magazine Staff. Shea Homes for Active Adults, a division of Shea Homes, had such a positive experience using Alpha Vision's virtual presentation system for sales presentations during its initial 18 months using the tool that the builder integrated Alpha Vision into its overall sales...

     
  • Virtual Savings

    Buyers record their preferences on their own Web page, making design center appointments a pleasure instead of an exercise in frustration. One of the primary driving factors is tremendous savings in model homes. A community lifestyle virtual tour, like the one Del Webb is doing for Corte Bella...

     
  • Profit by Design

    Wine corks were popping in January at the gala opening of KB Home's newest home studio, an 8,000-square-foot design center in Tampa Bay, Fla. But while the facility, on the heavily traveled road to Busch Gardens, is the latest KB has opened, it is by no means the largest. The middle range might be...

     
  • Be Sales Wise

    Greg Benson, president of Comstock Homes in Reston, Va., remembers how tedious data collection used to be.Benson, whose company builds about 300 units per year and had roughly $77 million in 2002 sales, says sales managers used to collect buyer registration cards in model homes and then have...

     
  • Holigans Leave MH2

    Harold was the company's former chairman and Michael served as president. No specific financial terms of the agreement were disclosed.As part of the settlement, Olympus also dropped its lawsuit against Harold Holigan.