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Vanity by Volume
When Christopher Cole was a high-end home builder in Dallas, he cringed when his customers asked for an antique bathroom vanity. “Any builder who has done this knows it is not fun or easy,” says Cole. “You can spend 100-man hours finding the right piece, with the right depths and widths. Once you...
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HARD TO BELIEVE, BUT NO SALES CENTER FOR AN ATLANTA condominium project had ever provided a full-scale model ... until Eclipse.
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It's not the model homes that sell buyers on the concept of moving beyond Orlando's fast-paced suburban sprawl to Harmony, Fla., 30 miles from the heart of Orlando. It's the electric-powered boat trip out on to the pristine waters of the development's Lake Buck that usually clinches the deal.
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Home buyers dig open floor plans. But what they rarely think about as they ooh and ahh over great rooms and loft spaces is how noisy that layout can be. The din of everyday life—a vacuum cleaner's growl, a laundry machine's shrill buzz, the roar of the football game blasting through a whole-house...
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The kitchen is undoubtedly the place many builders tend to leave margin—or even a sale—on the table, according to cabinetmaker Merillat. The company's latest consumer research reveals that 64 percent of shoppers say the kitchen is very important in making the decision to buy a home. And yet, the...
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Builders know that even the greatest plan can flop if buyers can't imagine themselves living in the house. That's where model merchandising becomes critical. These projects highlight the difference that details can make.
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Mercedes Homes' Treasure Coast division uses box-on-box design to meet increasingly diverse home buyers' need for convertible spaces.
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After Avatar Properties dismantled the 13 homes in its original model home park in the active adult community Solivita in Poinciana, Fla., it opted to donate all of the materials to Habitat for Humanity's Home Store in Orlando, Fla.
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A tuxedoed stephen paul capped off a busy Thursday in October by accepting four design awards from two local HBAs in front of 1,200 of his similarly clad peers. It was an honor the executive vice president of Mid-Atlantic Builders has experienced many times before, as two trophy-stuffed glass cases...
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When we assembled the team that would create The Reality House, our show home to debut at the 2006 International Builders' Show in Orlando, Fla., our first order of business was to go out looking for signs of unrest in the marketplace.