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Model homes designed for fictitious buyers translate into real-world sales.
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Also Inside: Pulte Homes sells the bulk of its panel plant to Texas-based EH Systems. / The cost of materials world is flat once again for the month of March.
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Put a shine on your sales center and models every day.
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As managers, directors, and vice presidents, we need to reinvent our salespeople's selling techniques to help them adapt to a dramatically changed environment. Listening to sales presentations, there are three mistakes I commonly hear: They sell the same way they did several years ago; they have...
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Bankruptcy court allows company to return approximately $875,000 and complete unfinished homes.
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Buena Vista, a fast growing firm in Portland, to offer some 250 homes at bids starting at less than $70,000.
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What frustrates us about so much of the data many economists quote to enlighten us on what's happening to housing is that it lags reality to a damaging degree. Bureau of Labor Statistics income and job formation data, Census Bureau numbers on household formations and new-home sales, and many other...
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New marketing and sales techniques with proven results.
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MODEL HOMES ARE ESSENTIAL MARKETING tools for many builders. But these homes can also be among the more vulnerable elements on jobsites, which are often susceptible to illegal entry and theft.
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Inside: Cambridge Homes brings the leaseback to Orlando, Fla.; Mid-size builder's new option to protect their market share; Gender's stealthy role in the home-buying process.