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How often do buyers enter a splendidly appointed model home and say, “I want that,” but are frustrated because the cost of those furnishings would bust their budgets, or they have no way of purchasing the products? Apparently too often for D.R. Horton, which is why the industry's largest builder is ...
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Most every builder strives to help prospective buyers envision themselves in one of its new homes, to see themselves cooking dinner, creating family memories, or just hangin' out watching TV. But Centex Homes' Los Angeles/Central Coast division gave real life to that vision with a campaign called Ho...
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When we assembled the team that would create The Reality House, our show home to debut at the 2006 International Builders' Show in Orlando, Fla., our first order of business was to go out looking for signs of unrest in the marketplace.
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HERE'S SOMETHING YOU SHOULD know: New-home buyers spend more time shopping at a Wal-Mart, Best Buy, or Blockbuster than they do at one of your model homes.
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Builders who can get a broadband connection installed in a sales model or a job trailer can use readily available equipment from companies such as Cisco and D-Link to provide a WiFi signal throughout a community.
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A Jacksonville, FL, builder supports a fledgling artist community by featuring works of art in his model home.
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- SpeakerCraft's Proficient Audio Systems now features two new programs.
- M&S Systems markets intercom to residential builders.
- Xplore Technologies Corp. releases affordable heavy-duty Tablet PC for builders.
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BUILDER'S 2004 show home demonstrates how families really want to live.
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A condo project creates an off-site model home that helps boost presales.
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We've burned up quite a few pages over the years trying to convince you to build homes for non-traditional households--emptynesters, singles, double-income professionals. The compelling evidence that we've always presented is that only 25 percent of U.S. households have children. So, the logic goes,...
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What do you get when you combine a super-tight, energy-efficient home with a large photovoltaic array and a solar hot water heater? You get a home that produces more energy than it consumes--in theory at least.
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By BUILDER Magazine Staff. Shea Homes for Active Adults, a division of Shea Homes, had such a positive experience using Alpha Vision's virtual presentation system for sales presentations during its initial 18 months using the tool that the builder integrated Alpha Vision into its overall sales proce...
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Harold was the company's former chairman and Michael served as president. No specific financial terms of the agreement were disclosed.As part of the settlement, Olympus also dropped its lawsuit against Harold Holigan.
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Bruce E. Sutter has many fans, even among those who have yet to use Builders Auction Co., in Houston. His is the first firm to make a business of auctioning model-home furnishings, most of which are out-of-date and unsuitable for new models.
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I always chuckle when someone characterizes the home building industry as backward, resistant to change. This year marks BUILDER magazine's 25th anniversary.
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Brian Hutt, director of design studios for U.S. Home, says the industry has gotten smarter about showing off its products, both in models and in design centers, which has contributed to bumping up margins, including his company's. In 1997, U.S. Home had five design studios and the average spent on o...
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Homelink show home aims to dispel some old notions about design and technology in new homes.With our Homelink show home, we set out to overcome the objections that people might have to new homes and change perceptions in the process. And I welcome you, while you're at the International Builders' Sho...
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Homelink is a unique concept -- a show home that combines the ambiance of the past with the technology of tomorrow. The partnership of BUILDER magazine, Morrison Homes and Looney Ricks Kiss has created a home that will deliver comfort and convenience to the homeowner and innovative construction tech...