Marketing

Marketing

• Cracking the Code to Active Adult Sales

  Builders at IBS offered their secrets for luring older buyers away from their existing homes.

   

• Home Sales Tips by the Dozen

  Sales experts at the International Builders' Show offered tips for reaching post-recession buyers.

   

• Made in America: Builders Create Their Own Stimulus Plan

  The American Dream is to have both a home and a job. Builders across the country would like to help create both.

   

• Devining What Home Buyers Don't Know they Want

  Builders, architects, and designers discuss what elements are helping homes sell.

   

• Bunnies in Attics Help Sell Homes

  Chocolate bunnies in Imagine Homes' attics demonstrate the value of foam insulation.

   

• Charter Homes Boosts Business with a Reenergized Sales Force

  Instead of relying on further discounts, the builder went back to basics with its sales team.

   

• The Home Builder Facebook Index: A List of 250+ Pages

  How are home builders using Facebook in markets nationwide? Take a look.

   

• Housing Innovators Blaze New Trails

  Many of their new ideas and concepts revolve around making houses more efficient.

   

• Bungalow Sales Blitz

  Converting townhome lots to stand-alone narrow bungalows pays off for Meritage Homes.

   

• Hussy Houses Lure Buyers

  A Birmingham, Ala., builder focuses on building houses that buyers fall in love with, successfully luring them away from their upside-down homes.

   

• The Made in America House

  A Montana builder set out to improve the country's employment rate by sourcing American-made building materials throughout an entire home.

   

• Product Labeling Gains Traction as Watchdogs Expose Dangers

  A new, free Internet database calls out potentially harmful substances used in building products.

   

• Bozzuto’s Bridal Registry Program Courts Engaged Couples

  The builder will match gifts contributed toward the purchase of a home, up to $15,000.

   

• After 24 Years, Ivory Homes Remains Utah's Largest Builder

  By carefully responding to local market conditions, and making the most of opportunities, Ivory Homes has managed to remain on top.

   

• Upland Success in California's Inland Empire

  Trumark Cos. mines an infill project in Upland, Calif., for profit.

   

• 10 Business Trends to Look for in 2012

  It’s that time of year again when economists and other experts start crystal balling where they think the beleaguered U.S. economy and its housing industry could be headed in the next two years.

   

• Earnhardt Lends Name to New Line of Home Designs

  Schumacher Homes taps into the family-friendly image with plans designed in partnership with the famous race car driver's son and his wife.

   

• Builder Discovers Unexpected Buyers to Target

  Women over 40 are the unexpected buyers of Charter Homes and Neighborhoods' townhomes.

   

• Builders Adapt After J.D. Power Cancels This Year’s Customer Satisfaction Survey

  The award’s cachet has depended on how aggressively builders market it.

   

• American LIVES Survey Taps into Home Buyers' Brains

  Despite pessimism about the economy, the home shoppers who show up at builders' sales centers are serious buyers.