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A new stake company is marketing quality surveying products and advanced vampire weaponry.
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The new darling of social networking may just be the Internet’s gift to home builders.
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PulteGroup has created new products and new sales strategies to sell Centex branded homes to the next big generation of home buyers.
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Builders share strategies for making the most of the all-important social network.
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Gold winners of the NAHB's sales and marketing Nationals awards help builders sell houses.
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In Houston, every house the builder sells comes with state-of-the-art home wiring that allows owners to turn on lights, run security, and send music throughout the house.
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Thermal imaging isn’t just for detecting heat leaks.
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Builder Homesite is preparing a national marketing campaign to tout new homes over “used.”
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For builders wondering what potential customers want, this research firm offers a new way to ask.
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Customer reviews are now an important way for builders to differentiate themselves.
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The business, now owned by Drees Homes, once was one of the industry’s most adventurous builders.
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Little used until just recently, the rating system is gaining traction as the building industry’s equivalent of mpg.
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It takes more than an just an address on the Web to sell houses.
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Energy Star saves money. Repeat. If only it were that easy. A builder in Chicago talks about the hurdles of being an Energy Star partner, and what you can do to get your clients to build green. (Hint: It’s about the utility bills.)
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Neal Communities, Pinnacle Mountain Homes, The Mungo Cos., and Landmark Fine Homes are standouts in their industry and their markets.
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A Maine builder has cracked the code to what design elements and thoughtful details hit home with many female buyers.
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The 80-year-old home builder and community developer grew tired of competing with the popular movie's name in Internet searches.
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Once mastered, social media can yield dramatic results. Four builders share how they've found success.
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Builders at IBS offered their secrets for luring older buyers away from their existing homes.
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Sales experts at the International Builders' Show offered tips for reaching post-recession buyers.