Marketing

Marketing

• Model of a Modern Builder Website

  A small North Carolina builder gets its new website right.

   

• Creating communities where baby boomers want to live.

  Baby boomers are looking to buy homes where they can be connected to community and focus on living.

   

• Builder Taps Into Asian Buyer Demand

  MBK Homes appeals to Asian buyers with targeted marketing and design.

   

• Should You Redesign Your Website?

  Home builders get a crash course on whether to redesign or re-think their websites.

   

• Making the Case for New Homes Over Used

  Builder Homesite’s new marketing program targets buyers inclined to purchase new houses.

   

• AvalonBay Uses Technology, Location to Appeal to Gen Y

  AvalonBay unveiled plans for AVA H Street at this year's Multifamily Executive Conerence, showing how they built their community around Gen Y renters.

   

• Is Your Marriage On the Rocks Over Dishwashing?

  Bosch offers “counseling” by way of its appliance line.

   

• Newland Brews a Fresh New Neighborhood

  The developer uses an on-site coffee house to interest buyers in Tehaleh.

   

• iPad iNvasion, Part 3

  Free iPads boost sales for a small Pennsylvania builder thanks to a son's insistence.

   

• Meeting Customers Head On

  Four owners customize their systems and floor plans to meet the needs of a changing buyer base.

   

• How to Write Blog Headlines That Attract More Buyers

  Your home builder blog headline, more than any other aspect of your blog, will determine how successful you are in converting copy to contracts.

   

• Guide To Social Media Analytics

  Social media can help brand your business and generate leads. But you won't know what's working and what's not unless you measure results. Here's how to get started.

   

• 5 Steps to a Better Builder Blog

  Experts offer their strategies for leveraging your blog for better sales.

   

• Necessity Is Mother of Invention for Builders Fighting Off the Recession

  Diversification, customization, and data-driven analysis help redefine companies' survival strategies.

   

• When Builders Go Against the Grain

  Both before the downturn and during the bust, a few builders saw opportunities many others didn't. For some, it saved their businesses.

   

• Neal Communities Saw the Writing on the Wall at the Beginning of the Housing Recession

  The company prepared itself for what was coming and retooled it's business.

   

• 60 Days' Makeover of Abandoned Development

  Investors remake an abandoned South Carolina community's reputation in 60 days.

   

• Buyer Interest List Converts Local Residents into Consultants, Then Buyers

  A New Jersey builder transformed a list of locals into buyers.

   

• 12 Ways to Stand Out from Your Competition

  As the market slowly recovers, standing out in the crowd is more important than ever.

   

• AvalonBay's Gen Y Marketing Campaign Kicks Into Gear

  AvalonBay is hoping to attract plenty of Gen Y residents to its new H Street property in Washington D.C. with a targeted marketing strategy focusing on live events and social media.