WHY IT WORKED: A whiz-bang marketing campaign targeted toward young urban professionals helped reel in buyers at this development, part of Atlanta's hot Atlantic Station, a live/work/play community in the heart of midtown.
WHY IT WORKED: Size definitely matters, especially in the world of high-end luxury real estate. Lots at Sanctuary average 22,000 square feet; floor plans, some featuring as many as five bedrooms and a four-car garage, top out at a whopping 5,599 square feet.
WHY IT WORKED: Even in uncertain markets, homes that are well-located, well-designed, and well-priced continue to sell. At Knightsbridge Gate, Winnick Homes came up with plans that work well on smaller lots, which allowed the builder to charge less than the going rate for new construction.
WHY IT WORKED: Attractive, no-maintenance townhomes, plenty of storage, and access to the Intracoastal Waterway for yachts up to 100 feet—what could be better for an active downsizer?
WHY IT WORKED: These semi-rural estate homes, located in an established community that borders one of the region's largest open-space preserves, have been especially popular with move-up buyers. They like having more square footage and a bigger yard without having to leave a quality school district.
Sold Out! Fast-Moving Communities.
WHY IT WORKED: This project, near Chicago's Loop and lakefront, is the only new construction in the area, which has seen a population boost in recent years. A wide variety of options—townhomes, walk-up condominiums, and duplexes—give buyers plenty to choose from.
WHY IT WORKED: These homes were just what buyers wanted, priced to sell—even when the pool of interested prospective homeowners began to dry up. Irving Gill–inspired architecture helped make Shea Homes' first attached product at Windingwalk a success with first-time buyers, empty-nesters, and...
Orland Park Crossing, 30 miles southwest of Chicago, has lots of what its target market—young professionals and downsizers—wanted, including good commuting options, top-notch interior features, and proximity to a new redevelopment area in the Village of Orland Park.
This part of Michigan has been experiencing relatively flat sales, so homes were priced just below market as an incentive. Stone-and-shake exteriors also helped pull in buyers.