Fulton Homes' design center has helped boost margins and sales despite the Phoenix-area economy.
Using retail techniques, the Arizona builder is making money with a trade-run design center.
Burlingame, Calif.
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Builder plans to open a design center for this market, where it wants to sell at least 150 homes in its first year.
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A showroom in downtown Naperville will be focal feature of merger between Charleston Development Group and Casa Bella Design Kitchen and Bath Remodelers.
Service offers benefits to builders as well as consumers.
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Creative Touch Interiors, despite being embroiled in at least two builder bankruptcies, forges closer ties with its clients.
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But company officers say results were "distorted" by charges and writedowns, as well as one fewer reporting week.
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In this segment, expert panelists cover current sales and marketing challenges, business plan predictions for 2008, and long-term prospects for the industry.
Before buyers spend years in a home, they'll spend critical hours in a welcome center, a sales center, or a design center. A disconnect at any one of these points can be the difference between a customer who is happy to refer friends and family and one who just wants to get the whole thing over...
A big builder and an electronics retailer form an agreement to market audio/video systems.
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For years, home builders have been looking for a reliable software tool that would let home buyers view home plans and models and select options in 3-D and then integrate with a builder's back-office system.
The Estridge Home Experience offers the public the opportunity to see the latest in home décor trends, learn about Estridge communities, observe the options and upgrades process, and buy something wonderful for their home
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Smart builders these days are offering prepackaged options that are easier for buyers to select and easier for staff to manage.
YOU CAN'T ARGUE WITH THE NUMBERS. SINCE VERIDIAN Homes in Madison, Wis., opened its new design center in November 2003, the sale of upgrades has increased by 30 percent. Not only that, but the builder attributes 12.7 percent of all new traffic and nearly 10 percent of its closings to first contacts...
JOKE IF YOU WANT ABOUT NEW JERSEY, BUT WHEN IT COMES to selling high-density waterfront housing, few can match the Landings at Harborside in Perth Amboy. The first phase of 78 homes of the project's 2,100-unit master plan sold out in 10 days, thanks largely to an innovative sales and design center...
The Welcome Center for Wilderness Lake Preserve in Land O' Lakes, Fla., looks and feels different from the typical Gulf Coast sales center.
Smaller companies are finding creative ways to give customers the personalization they crave, while minimizing the organizational burdens that can drain staff and siphon profits.
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- SpeakerCraft's Proficient Audio Systems now features two new programs.
- M&S Systems markets intercom to residential builders.
- Xplore Technologies Corp. releases affordable heavy-duty Tablet PC for builders.
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By BUILDER Magazine Staff. A discussion and demonstration on how builder design centers and warranty departments can leverage the tools of technology and the internet to create 1. This session will explore how progressive builders are turning internet leads into sales, the profile of a successful...