Grayhawk Homes moves its offices and sales center to a prominent corner in Columbus, Ga.
Fulton Homes' design center has helped boost margins and sales despite the Phoenix-area economy.
Using retail techniques, the Arizona builder is making money with a trade-run design center.
Burlingame, Calif.
-
Builder plans to open a design center for this market, where it wants to sell at least 150 homes in its first year.
-
A showroom in downtown Naperville will be focal feature of merger between Charleston Development Group and Casa Bella Design Kitchen and Bath Remodelers.
Service offers benefits to builders as well as consumers.
-
Creative Touch Interiors, despite being embroiled in at least two builder bankruptcies, forges closer ties with its clients.
-
But company officers say results were "distorted" by charges and writedowns, as well as one fewer reporting week.
-
Builders are cutting back everywhere, but they are finding creative ways to keep their design centers open.
-
When asked if they felt centralized design centers would remain prevalent as builders return to core activities and business practices, results were pretty evenly mixed, with 42.5% of respondents saying yes, 45.0% saying no, and 12.5% remaining unsure.
-
In this segment, expert panelists cover current sales and marketing challenges, business plan predictions for 2008, and long-term prospects for the industry.
Every Tuesday afternoon, Renaissance Homes sales broker Leslee Lahey locks up the single model home in the community she manages in the suburbs of Portland, Ore., and heads into town with high hopes that Renaissance's state-of-the-art design center will help her finalize a sale that evening.
-
In the age of personalization and customization, organizations selling to consumers must make themselves adaptable.
When David Jenkins, owner of Suwanee, Ga.–based Winmark Homes, decided to add a design center to his garden of home-grown operations, he dug deep into the family-owned business' talent well. Five-year Winmark veteran Marty Milbrett was appointed design center manager and tasked to find a novel take...
-
Two years ago, when Eric Elder, The Ryland Group's senior vice president of marketing and communications, first decided the Calabasas, Calif.–based home builder should to team up with Eric Mandil, president and principal of Mandil Inc., the plan was to use Mandil's fresh approach to color as a way...
Hardwood floors and countertops are among the most apparent product categories when it comes to opportunities to glean profits through options and upgrades. How about carpet upgrades?
Before buyers spend years in a home, they'll spend critical hours in a welcome center, a sales center, or a design center. A disconnect at any one of these points can be the difference between a customer who is happy to refer friends and family and one who just wants to get the whole thing over...
A big builder and an electronics retailer form an agreement to market audio/video systems.
-
For years, home builders have been looking for a reliable software tool that would let home buyers view home plans and models and select options in 3-D and then integrate with a builder's back-office system.