Customer Satisfaction

Customer Satisfaction

• Builder Welcomes New Editorial Director

  The magazine's new editorial director has crafted a quick survey to solicit feedback from readers.

   

• Don't Believe the Hype: People Matter More Than Metrics

  Michael Anschel offers a reminder: Despite the platitudes that business leaders have been spouting off for eons, it really is the people who matter the most, both inside and outside your company.

   

• The Internet Changes Builders' Face-To-Face Conversations With Buyers

  Less of a hard sell, more enphasis on the particulars of the purchase.

   

• As the Fog of Recession Lifts, Builders Take Stock in How They've Changed

  More focus on customers, less focus on opening new markets inform builders' business models today.

   

• Shea and David Weekley Honored by J.D. Power

  The two are the only home builders on J.D. Power's list of 50 top customer service brands.

   

• Pulte Charged $13.6 Million in Defect Suit

  The ongoing lawsuit was brought by more than 800 homeowners in a Del Webb community in Arizona.

   

• Referrals Drive Growth for Customer-Focused Builders

  Attentive customer satisfaction, from the sale to move-in and beyond, can turn buyers into evangelists.

   

• The Problem With Customer Satisfaction Surveys

  Don't get scammed by high response rate programs that measure very little.

   

• Builders Adapt After J.D. Power Cancels This Year’s Customer Satisfaction Survey

  The award’s cachet has depended on how aggressively builders market it.

   

• Software Program Allows Builders to Operate From Single Database

  Kova Solutions' system also makes it easier for buyers to choose the house they want.

   

• Three Sales Gurus Offer 15 Tips to Help Sell Homes

  Builder went outside the home building industry to find notable sales and marketing gurus to offer tips on how to sell homes in today's harsh environment.

   

• Price Discounting Often Determined Which Builders Led Their Markets in Closings in 2010

  Stripping houses down to their basics left more room for customization and margin gains.

   

• WCI Gives Home Buyers Apple iPads

  A Florida-based builder loads the computer tablets with custom software that helps the builder and buyer communicate during home construction, and, hopefully, brings referred customers.

   

• A Custom Builder Adds Buyer Education to Its List of Services

  Sterling Homes in Massachusetts launches a seminar series whose topics include financing and the benefits of modular construction.

   

• Shea Homes Makes Elite List of Customer-Friendly Companies

  The privately owned home builder was ranked alongside Jaguar, Southwest Airlines, and other household brands in J.D. Power’s 2011 list of “Customer Service Champions.”

   

• Social Media Puts Builders Where Their Customers Converge and Converse

  Companies look to create a sense of community about their products and neighborhoods.

   

• Sacramento Customers Note Longtime Builder in J.D. Power Survey

  John Mourier Construction, which builds as JMC Homes, has maintained its service levels during the recession.

   

• J.D. Power Survey: Builder Quality Up, Complaints Down

  Pulte is unseated by Shea Homes and Standard Pacific Homes at the top of the annual survey.

   

• J.D. Power: Quality Up, Complaints Down

  Home builders may be building far fewer homes, but the people who buy them are happier both with they way they are treated as customers and the quality, according to the annual survey. "There is some silver lining" to the housing downturn, said Dale Haines, senior director of the real estate and...

   

• Home Buyer Satisfaction Improves

  Compared to other major industries, housing's customer satisfaction scores are even more impressive.