Companies big and small have struggled to define the difference between sales and marketing. REMODELING columnist Jeff Kida says you need...
Houston has lift-off, and is arguably the nation's hottest fundamentals-driven market. One-hundred thousand new jobs in the past 12 months;...
But leading housing data company says total new home starts will be slightly lower than predicted.
A veteran undercover mystery home shopper shares some tall but true tales of bad sales agents in her new book.
A Lake Nona neighborhood gains sales traction fast.
A lodge-style Texas home with warmth, soul, and a sensible scale. Restrained details...
A beach house that consists of a series of outbuildings accommodates both solo living...
A farmhouse-style family retreat in Michigan wine country inspired by aggregate farm...
Limitations abounded in this kitchen layout, yet the result is a warm and beautiful...
Architect Deborah Berke transformed her two-bedroom apartment into a two-story house in...
Tell us what you think of the November issue!
Companies big and small have struggled to define the difference between sales and marketing. REMODELING columnist Jeff Kida says you need to create a marriage of sorts where each half is equal, complements the other, and is invested in the other's success.
Charter Homes shows off its classic communities by producing a print magazine.
Good email delivers great marketing benefits at fairly low cost. But how do you know whether your emails are doing the job? Kyle Hunt answers that question.
Construction defects go viral with ugly photos and screaming parents, and those hurt your bottom line more than the defects—and building it right the first time.
The magazine's new editorial director has crafted a quick survey to solicit feedback from readers.
Michael Anschel offers a reminder: Despite the platitudes that business leaders have been spouting off for eons, it really is the people who matter the most, both inside and outside your company.
Less of a hard sell, more enphasis on the particulars of the purchase.
More focus on customers, less focus on opening new markets inform builders' business models today.
Big builders have buying power, better access to financing, and lots in great locations. So how can small to mid-size builders survive – and thrive – in a world filled with behemoths? No. 1 strategy -- build what they don’t and where they’re not.
GE envisions (mostly) current technology applied to changing social and living needs.
Start-up Westan Homes offers low-cost, but high-impact upgrades to compete with larger builders.
This "right-sized" hydrotherapy tub fits in standard bath alcoves offering a luxury upgrade that's simple for builders.
Proto Homes markets its concept house as a product that can change with lifestyles and tastes.
High-rise condos in Philly offer the ultimate luxury: automated parking.
A local builder gains market share with energy-efficient, cost-conscious starter homes.
When the bottom fell out of the condo market, JAG Development went back to the bank, but they didn't go back to the drawing board. Their...
Grayhawk Homes moves its offices and sales center to a prominent corner in Columbus, Ga.
Fulton Homes' design center has helped boost margins and sales despite the Phoenix-area economy.
Using retail techniques, the Arizona builder is making money with a trade-run design center.
Mollie Elkman: Modern Marketing
Mollie is president of Group Two Advertising, one of the largest homebuilder marketing and advertising agencies in the United States. Mollie¹s blog initiates thought provoking conversations within the building industry. She focuses on new and controversial trends in the increasingly Internet savvy world we live in.
How many times a year do you sit down with a group of 20 other builders or remodelers to share industry insights? If your answer is less than two, then you are not taking advantage of one of the NAHB's best kept secrets.
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