Marketing veterans at Hanley Wood's Housing Leadership Summit argue that builders need to shift their focus from what they're building to...
Rubbing elbows with happy residents and getting glimpses of the “good life” are turning shoppers into buyers for a Pennsylvania...
Marketplace Homes’ guaranteed lease program is expected to help sell 1,700 new homes this year.
Experts offer strategies to get women to commit to new homes.
A Lake Nona neighborhood gains sales traction fast.
Architect Deborah Berke transformed her two-bedroom apartment into a two-story house in...
A combination of native, drought-tolerant, and animal-resistant plants results in a...
The new Chancellor's Residence at North Carolina State University features a kitchen...
Zoning restrictions that could have been frustrating resulted in a beautiful cottage...
Skylights and clerestory windows make this garage a pleasant place to spend time.
Marketing veterans at Hanley Wood's Housing Leadership Summit argue that builders need to shift their focus from what they're building to who they're building for.
From a unique outdoor grill to a new way to market your business, the 2013 Kitchen & Bath Industry Show was full of surprises.
Rubbing elbows with happy residents and getting glimpses of the “good life” are turning shoppers into buyers for a Pennsylvania active-adult builder.
An Orlando custom home builder is competing with large national builders by doing what they do—building a stunning model.
The magazine's new editorial director has crafted a quick survey to solicit feedback from readers.
Michael Anschel offers a reminder: Despite the platitudes that business leaders have been spouting off for eons, it really is the people who matter the most, both inside and outside your company.
Less of a hard sell, more enphasis on the particulars of the purchase.
More focus on customers, less focus on opening new markets inform builders' business models today.
The two are the only home builders on J.D. Power's list of 50 top customer service brands.
But their necessity could be fading as home values strengthen.
In Houston, every house the builder sells comes with state-of-the-art home wiring that allows owners to turn on lights, run security, and send music throughout the house.
Wyngate at Medford's focus on meeting diverse lifestyle needs has helped it become one of the state's best selling projects.
Sometimes even luxury buyers have budgets, but designer Nadia Subaran has tricks for picking products.
In-law suites and bonus rooms are on an upswing, the builder says.
High-rise condos in Philly offer the ultimate luxury: automated parking.
A local builder gains market share with energy-efficient, cost-conscious starter homes.
When the bottom fell out of the condo market, JAG Development went back to the bank, but they didn't go back to the drawing board. Their...
Grayhawk Homes moves its offices and sales center to a prominent corner in Columbus, Ga.
Fulton Homes' design center has helped boost margins and sales despite the Phoenix-area economy.
Using retail techniques, the Arizona builder is making money with a trade-run design center.
Mollie Elkman: Modern Marketing
Mollie is president of Group Two Advertising, one of the largest homebuilder marketing and advertising agencies in the United States. Mollie¹s blog initiates thought provoking conversations within the building industry. She focuses on new and controversial trends in the increasingly Internet savvy world we live in.
Buying a home is personal. It is emotional. And it is most likely the largest and most significant purchase a consumer will make. How can any builder not celebrate the ability of modern marketing to make a deeper, more personal relationship as your very first impression to prospective buyers?
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