Sales And Marketing - Home Building Industry News and Archive Information

American LIVES Survey Taps into Home Buyers' Brains

Despite pessimism about the economy, the home shoppers who show up at builders' sales centers are serious buyers.

Sales Strategies

A Primer on Pay-Per-Click Marketing for Home Builders

Most small business owners have never used this powerful tool for connecting with prospective customers and driving traffic to their Web...
AARP Survey Says Almost 25% of Baby Boomers Expect to Have a Parent Live With Them.

Growth in multi-generational households offers opportunity for builders to offer homes and neighborhoods that meet their unique needs.
Builder Web Sites Need to be Designed for Access on Mobile Phones

Pared-down sites with most popular information work best.

All articles in Sales Strategies

Customer Satisfaction

Builders Adapt After J.D. Power Cancels This Year’s Customer Satisfaction Survey

The award’s cachet has depended on how aggressively builders market it.
Software Program Allows Builders to Operate From Single Database

Kova Solutions' system also makes it easier for buyers to choose the house they want.
Atlanta area Traton turns to 3rd party for customer satisfaction scoring

All articles in Customer Satisfaction

Marketing

Bunnies in Attics Help Sell Homes

Chocolate bunnies in Imagine Homes' attics demonstrate the value of foam insulation.
Charter Homes Boosts Business with a Reenergized Sales Force

Instead of relying on further discounts, the builder went back to basics with its sales team.
The Home Builder Facebook Index: A List of 250+ Pages

How are home builders using Facebook in markets nationwide? Take a look.

All articles in Marketing

Options and Upgrades

Schumacher Predicts 10 Custom Home Design Trends for 2012

In-law suites and bonus rooms are on an upswing, the builder says.
Well-Stocked Design Center Helps Sales

Fulton Homes' design center has helped boost margins and sales despite the Phoenix-area economy.
Advice on open houses? Go to them

All articles in Options and Upgrades

Builders, NOW you can SUCCESSFULLY compete against re-sale!

Mollie Elkman: Modern Marketing

Mollie is Vice President of Group Two Real Estate Marketing and Advertising, one of the largest homebuilder marketing and advertising agencies in the United States. Mollie¹s blog focuses on initiating thought provoking conversations within the building industry. She focuses on new and controversial trends in the increasingly Internet savvy world we live in.

Introducing a unique competitive advantage . . .

joel cantor, principal at cantor partners, in st. petersburg, fla. where thier offices are located. photo by josh ritchie

Price Discounting Often Determined Which Builders Led Their Markets in Closings in 2010

Stripping houses down to their basics left more room for customization and margin gains.

Success Stories

Success Stories: 1706 Rittenhouse Square Street

High-rise condos in Philly offer the ultimate luxury: automated parking.
Success Stories: Providence Homes

A local builder gains market share with energy-efficient, cost-conscious starter homes.
Phoenix Infill Project Comes Back to Life

When the bottom fell out of the condo market, JAG Development went back to the bank, but they didn't go back to the drawing board. Their...

All articles in Success Stories

Design Centers

Well-Stocked Design Center Helps Sales

Fulton Homes' design center has helped boost margins and sales despite the Phoenix-area economy.
Fulton Homes Sells Houses Like Trousers, to Great Effect

Using retail techniques, the Arizona builder is making money with a trade-run design center.
Sustainable Kitchen

Burlingame, Calif.

All articles in Design Centers

Big-Box Houses Sell

In some markets builders are attracting buyers with mansion-sized homes at cottage-size prices.

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Sales Leads

Sales Systems

Salesperson

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