Day Two was more active for me than Day One due to numerous appointments and a few press conferences, but I still managed to find some time to hit the floor.
While I was at one booth today, a vendor told me that she had been given a piece of white chocolate from one exhibit that was shaped like a toilet. Although I fully believed her, I would not be a journalist if I did not investigate this alleged confection. In my travels across the showroom floors searching for this novelty, I realized that the key to exhibition booths is to use one of the five Gs: gimmicks, guests, gadgets, games, and giveaways.
Crowds gravitate to booths with at least one of the five Gs. I witnessed a magic show, carnival games, drawings for iPods and HDTVs, lots of free sweets, and open bars. Unfortunately, I never found the chocolate toilet ... .
I did have the opportunity to meet Builder Homesite and New Home Technologies (BHI) COO Melissa Morman. The BHI mission statement: bring home building industry leaders together to develop world-class technology solutions. And how is it doing this? By combining 38 builders to collaborate and come up with solutions. Some of its members include CEOs from Pulte Homes, Centex Homes, Lennar Homes, KB Home, and David Weekly Homes. Its flagship product is New Homes Sources, which is a resource for consumers to find new homes in 240 markets.
"Consumers don't remember the construction process," explains Cameron Stewart, vice president of sales. "They remember the post-closing process."
AxisPointe's signature item, HomeProfile, offers builders a service that provides their home buyers with an online resource for all warranties, manuals, manufacturers, and contractors that worked on their new home.
"HomeProfile is a closing packet on steroids," Stewart says.
In addition, HomeProfile provides a help ticket system, which Stewart says provides the consumer some piece of mind.
"All homeowners want to know is that they've been heard and something is happening," Stewart states.
To date, 1,200 builders nationwide have employed AxisPointe's services.
And so Day Two is officially on the books.
Robb Crocker is the Senior Editor for BUILDER Online. Have any PCBC stories, pictures or comments? Please e-mail them to firstname.lastname@example.org.