The favorite kitchen product manufacturer Web sites cater to consumers as well as contractors.


Showcasing everything from shiny stainless steel appliances to rich cherry cabinetry, many kitchen product manufacturer Web sites don?t have a lot to offer contractors. Most kitchen product sites are geared toward consumers and don?t offer special sections for builders and remodelers.

Nevertheless, the favorite sites in this category offer a whole lot more substance. They?re well-organized and many supply detailed specifications and quick-loading photos. GE Appliances, Kenmore, KraftMaid, Maytag, and Whirlpool have the most extensive specs, although none in this category provide detailed installation information.

Favorite Kitchen Product Sites

GE Appliances N Y N Y Y 3 2 3 2 3 Extensive specs; easy to navigate; can search by brand collections or by appliance type; can buy products and parts online.
Kenmore N Y N Y Y 3 1 3 3 3 Detailed specs, but hard to find; can search by category or by brand; sells Kenmore and other brands online; can check status of order.
KraftMaid N Y N N N 3 1 3 3 3 Detailed dimensional specs; easy to navigate; helpful toolbar on every page; can see finishes on door styles; dealer locator hard to find.
Maytag N Y N Y N 3 2 3 2 3 User friendly; easy to navigate; useful specs; can?t purchase directly at this site, but e-commerce links send you to nearest retailer?s Web site.
Merillat N N N N N 2 3 3 2 3 Well organized by product style and line; useful toolbar on every page; includes PDF files for specs and installation info.
Sub-Zero N N N N N 2 1 3 2 3 Well organized; helpful toolbar, but it continuously moves across bottom of pages; drawings for some models.
Whirlpool Y N N Y N 3 1 3 2 3 Extensive specs; well organized; easy to navigate; can compare two products side by side; can purchase accessories online.

As compared with the other favorite sites. 1=below average; 2=average; 3=above average; N=no; Y=yes

Click for more Favorite 50 sites.

[This article is a reprint from BUILDING PRODUCTS Magazine, November/December 2001 issue.]