Natura is a new line of paints that contains zero volatile organic compounds, yet comes in 3,500 colors and a variety of sheens. Using a water-based formula, the product uses color additives that don’t affect VOC levels. The premium-quality product is available in flat, eggshell, and semi-gloss as well as a primer. Cost: $49.99. Benjamin Moore. 800-622-0550. www.benjaminmoore.com.