Fast Company's Diana Budds shares that Samsung's sleek and slim Serif TV, which successfully launched in Europe last year, is finally making its U.S. debut.
Designed in collaboration with Ronan and Erwan Bouroullec, the Serif is a uniquely modernized interpretation of classic T.V. sets, and can be displayed on a shelf or on free-standing wire base. The unit features a elegant I-shaped silhouette and a fabric cover on its back side.
Where you can actually buy the Serif speaks volumes about its design cred. As of now, it's available for pre-sale from a museum, not a mega retailer. The television is available for pre-order on Samsung.com and the MoMA Design Store, now with a ship date of August 2016. Other retailers from August onward will include the luxury furniture showrooms Vitra, Bo Concept, and Ligne Roset. At $1,499, the set doesn't come cheap—though it's a steal when you consider an Eames Lounge chair and ottoman runs close to $6,000.