BUILDER AV, A NEW MARKETING PROGRAM from Stampede Presentation Products of Buffalo, N.Y., is an aggressive attempt to develop home builders as a channel for selling consumer electronics products.

Stampede launched its program at the International Builders' Show in Orlando in January. The company's goal is to help builders market consumer electronics packages in the $10,000 to $15,000 range.

Kevin Kelly, vice president of sales at Stampede, says that the company will offer builders preset product bundles, access to a private-label Web site, an 800-number home buyers can call during business hours, and referrals to local installers.

AV PARTNER: Stampede's Builder AV program lets builders offer “good, better, best” bundled home-technology packages.
AV PARTNER: Stampede's Builder AV program lets builders offer “good, better, best” bundled home-technology packages.

A builder who signs on with Builder AV would typically offer a “good, better, best” home electronics bundle. An example of a bundled package would be a 42-inch plasma television, a DVD player, an amplifier, surround-sound speakers, and additional speakers in three rooms. In many situations, the builder's design center salesperson would walk the home buyer through home electronics selections over a special extranet link to the Stampede site. Home buyers would also have the option of making selections at home via the Internet. The basic idea is that home buyers would make selections similar to the way they would buy a home computer on a Web site, easily navigating through prices, options, and upgrades.

Kelly says participating builders can use the check the status of orders, look up product information, and receive recommendations on how to set prices. He says that Stampede will call home buyers within the first week they occupy the home to see how the equipment is working.

Visit www.stampede-us .com for information.