Custom Home's Leah Demirjian takes a look at the latest home entertainment device from Samsung which is intended to be part television, part furniture.
Designed with Parisian design duo Ronan and Erwan Bouroullec, the 40-inch television sports a thick, plastic frame in lieu of a thin or curved bezel like most others on the market. As a nod to its namesake, its silhouette resembles a capital, serif-font "I".
The Serif's minimal yet solid body can rest on top of a credenza, or stand alone via detachable legs. Its designed to reimagine a TV as a piece of furniture, featuring a shelf-like surface on top that can hold small items. Inside, the unit runs on Tizen OS like many of company's recent devices, but sports a more accessible user interface than other 4K models. After turning Serif on, the user is greeted with five options: TV, apps (including Netflix), Bluetooth speaker, photos, or clock.