THE AVERAGE NEW HOUSE has a kitchen, two and a half bathrooms, and a laundry room, which means that a buyer has to choose at least five faucets. This can be overwhelming, so North Olmsted, Ohio–based Moen has launched a new builder Web site to help make the selection process easier.
“Builders told us they needed specialized tools,” says Beth Allison, Moen's builder target market manager. They wanted the ability to create customized product selection and easy access to trend and design information, she says. “The bottom line is, customers wanted access to tools that would save them time and resources while facilitating homeowner selections of upgrade products.”
The average consumer is more educated about home-related topics, but a wide array of faucet styles, functions, and fancy finishes still make the selection process tough. Moen says that its research revealed that builders want online tools to change that.
In addition to helping builders organize information, the site offers a section “dedicated to plan-o-grams, merchandising, and best practices for builders' design centers,” Allison notes. It also offers custom graphic sell sheets that encourage upgrade sales and an online showroom that allows builders to e-mail their faucet offerings to home buyers.
“Initial feedback from builders indicates a strong response to utilizing the customized graphic tools,” Allison says. Builders, she says, are excited about access to information such as catalogs and product deletions. “We are also receiving great response to the ‘Design Center' tips highlighted on the site.” To preview the site, go to www.builder.moen.com.