By Jill Ralph. Builders may have a reputation for being slow to adopt new product innovations, but they still seem to recognize brand innovators.

A new annual brand use study released this month by the publisher of big builder provides a fresh glimpse of how America's builders, builder developers, and general contractors rank brands in 70 product categories according to familiarity, use, quality, and innovation. The complete results are available at:

Among the companies with the highest response rates for being innovators in their product categories:

Leaders in Innovation
1 DuPont (Tyvek) 35 House Wrap
2 American Honda 32 Generators
3 Kohler 30 Bath Fixtures
4 Corian (DuPont) 23 Solid Fixtures
5 Kohler 23 Kitchen Sinks
6 U.S. Gypsum 22 Wallboard
7 DeWalt 22 Power Tool Accessories
8 Owens Corning 21 Insulation
9 James Hardie 20 Fiber Cement
10 Cultured Stone 18 Manufactured Stone
11 Velux 18 Skylights
Source: Builder Magazine; Hanley-Wood, LLC