You hear it all the time: an attractive front entrance can increase the perceived market value of a home (by as much as $24,000, according to one study commissioned by Maumee, Ohio–based Therma-Tru Doors). Of course, no one knows just how much a buyer will actually pay for it, but one thing is certain—a beautiful entrance adds to a home's overall curb appeal.
KB Home is well aware of this fact. The Los Angeles–based builder recently struck a deal with Martha Stewart Living Omnimedia to launch an exclusive line of doors branded by the doyenne of all things domestic. Manufactured by Therma-Tru, the doors will be available in seven designs that complement every style of home that KB Home builds and will be available with matching sidelites and transoms.
The KB Home–Martha announcement is no accident. Home buyers today are much more educated than they were 20 years ago—or at least they spend an inordinate amount of time watching HGTV or Extreme Home Makeover—so they are more demanding in what they want. Manufacturers have responded with a wealth of products that suit almost any taste. For example, Cotati, Calif.–based Liberty Valley Doors offers products made from salvaged lumber and recycled glulam beams; Warroad, Minn.–based Marvin now produces exotic, handmade custom doors to go with its high-end made-to-order windows; and Miami-based CGI Windows offers an aluminum entry door that's a dead ringer for wood.
CGI's line of aluminum doors is a departure for the company, which typically produces impact-resistant windows and doors in solid colors. But a new technology called Decoral allows the company to transfer specially formulated inks onto the door frame surfaces to produce wood-grain patterns that look like real wood. Steve Dawson, CGI's executive vice president of sales and CFO, says: “Now, customers can have the warmth of wood with the superior strength, longevity, and ease of maintenance of aluminum.”
For more product information, visit ebuild, Hanley Wood's interactive product catalog, at www.ebuild.com.