Arlington, Texas-based home builder Steve Wall kicked off the New Year by officially introducing Wall Homes to four markets throughout the state of Texas with grand openings in five new neighborhoods.

The “Your Idea of Home” public openings took place January 21 in the Houston, Dallas, Fort Worth, and San Antonio markets, with special presentations by local community groups and tours of completed models. A February 23 opening for the Austin market is planned as well. “They were incredibly successful,” remarked Steve Wall, president and CEO, immediately following the event. “We had more than 400 families come through our models.”

After leaving a 15-year career at Arlington, Texas-based Choice Homes—the last five of which were as CEO—Wall founded Wall Homes in April 2005, backed by a $50 million commitment by New York-based Warburg Pincus.

Wall defines his start-up's niche by the company's ability to offer value homes with a focus on architectural style to first-time home buyers as well as first and second move-up buyers. Prices span from $110,000 to $280,000. “Our sales in December surpassed our projections; we are anticipating a very strong spring season,” says Wall.

GRAND OPENING: Steve Wall, president and CEO of Wall Homes (left), celebrates with PoynterScifres Companies' Dennis Scifres (center) and Jim Poynter. To date, the company has more than 3,000 lots under control and has had more than 60 sales since December—a fact that Wall attributes to the unique offerings the company is supplying to the market. “We have put a lot of personalization and energy into our new product,” he says. “We have included a lot of unique architectural elements—a lot of stone on the exterior, things like masonry elements on the interior. Those are some of the things you only find on more expensive houses. Our designs are really timely and that's reflected in our sales.”

Wall predicts the company will close more than 500 homes in 2006, with 200 of those expected in the Dallas-Fort Worth area and another 150 to 200 in the Houston market.

Learn more about markets featured in this article: Dallas, TX.