A product favored for quality in BUILDER’s 2013 Brand Use Study, Icynene was heralded by Readers Choice respondents as “phenomenal” and “fantastic.” The spray foam insulation provides energy-efficiency payback in any environment as well as design flexibility, moisture control, and improved indoor air quality, according to the company. The drawback? “Maybe the initial cost,” says Douglas Peterson, director at The Housing Co. in Indiana, “but not when looking at operating costs.” In the past 25 years, licensed contractors have installed Icynene in more than 300,000 projects, the firm says.  www.icynene.com.

Learn more about markets featured in this article: Anderson, IN.