The 2012 Brand Use Study, sponsored by Hanley Wood, LLC, publisher of Builder, provides an in-depth look at the product brands builders recognize and use most and how they rate the brands’ quality. The report, produced by Readex, an independent research company based in Stillwater, Minn., highlights respondents’ opinions about brands in 80 categories. Check out the list to see if your choices match your fellow builders.

 Download the 2012 Brand Use Study PDF files

  1. Summary (91 pages; 3.08 MB): Charts detailing builders' awareness of and use of the top three brands in each of 70 categories.
  2. Results (338 pages; 1.09 MB): Detailed statistical analysis of builders' opinions of building product manufacturers and their products, including recognition of brand, use of brand, opinion of brand quality, and opinion of manufacturers' quality of communication with builders.
  3. Overview (13 pages; .45 MB)


The survey sample of 10,800 was selected from Builder’s domestic qualified “builder,” “builder/developer,” and “general contractor” circulation of 84,502 recipients. The data was collected from Aug. 9 through Sept. 29, 2011. The findings cited are based on 3,133 usable responses (29 percent of the survey sample). The margin of error for respondents’ product-ranking percentages based on the total answers for each product category in the study is +/-1.7 percent.