BENTON HARBOR, Mich., May 16, 2016 /PRNewswire/ -- New home developments by Holiday Builders are catching the attention of homeowners from Florida and the Gulf Coast thanks to a new partnership between the builder and Whirlpool Corporation, the world's leading global manufacturer of home appliances. As of Jan. 1, 2016, all Holiday Builder homes will be exclusively outfitted with Maytag and KitchenAid brand products as part of a 2-year agreement.
"We needed to build solid partnership with a company that could not only meet our construction deadlines, but could also meet our growth path, and Whirlpool Corporation is the ideal partner on both fronts," said Michelle Smallwood, vice president of marketing at Holiday Builders, which is one of the top 100 builders in the country.
"There is a heritage that comes with the Maytag name, and we are proud to offer our homeowners a brand that maintains a strong reputation in the market for products that are reliable, durable and powerful," Smallwood said. "For our more culinary-driven home buyers, KitchenAid appliances will provide performance, quality craftsmanship and timeless design to each home."