2016 Builder Brand Use Study Results

Each year, BUILDER commissions an in-depth study surveying what brands builders recognize and use most and how they rate the products’ quality.

This year, we’ve made the table below interactive, so you can click on the manufacturer of your choice and be sent directly to the company’s website for more information.

You can also download the full study at 2016 Brand Use Study Summary and Results (PDF).

METHODOLOGY
The BUILDER Brand Use Study is sponsored by Hanley Wood, and conducted by the The Farnsworth Group, a leading industry market research firm. The survey was conducted online and included BUILDER print subscribers classified as “Builders, Builder-Developers, or General Contractors.” Additionally, qualified subscribers of our daily newsletters, Builder Business Update and Builder Pulse, we provided invitations to participate. The data were collected from November 2015 through January 2016, and are based on 1,308 responses.