Each year, BUILDER commissions an in-depth study surveying what brands builders recognize and use most and how they rate the products' quality.

This year, we've made the table below interactive, so you can click on the manufacturer of your choice and be sent directly to the company's website for more information.

Product Category Brand Familiarity Brand Used in Past 2 Years Brands Used Most Quality Rating
Bath Accessories Kohler Kohler Kohler Kohler
Bath Fixtures Kohler Kohler Kohler
Bathroom Ventilation/Fans NuTone Broan Broan Panasonic Eco-Solutions
Cabinets: Semi-Custom and Custom KraftMaid KraftMaid KraftMaid Crown Point Cabinetry
Cabinets: Stock KraftMaid KraftMaid KraftMaid KraftMaid
Cable Railing/Cable Railing Systems Feeney Feeney Feeney Stainless Cable & Railing
Carpet Mohawk Shaw Shaw Shaw
Caulks/Sealants GE Silicones, Sealants, Adhesives GE Silicones, Sealants, Adhesives DAP (Phenoseal)/OSI Sealants OSI Sealants
Central Vacuums NuTone NuTone NuTone Beam Central Vacuum System by Electrolux
Ceramic Tile Armstrong Dal-Tile Dal-Tile Dal-Tile
Closet/Organization Systems Rubbermaid Rubbermaid Closet Maid California Closets
Decking: Composite/Pvc Trex Trex Trex Trex
Decorative Mouldings & Columns: Exterior CertainTeed CertainTeed CertainTeed Permacast (HB&G)
Decorative Mouldings/Trim/Columns: Interior Fypon Fypon Fypon Flex Trim
Dishwashers GE Appliances GE Appliances Bosch
Doors: Entry Therma-Tru Therma-Tru Therma-Tru
Doors: Garage Overhead Door Wayne-Dalton Overhead Door Overhead Door
Doors: Interior Passage Masonite Masonite Simpson
Doors: Patio Jeld-Wen Jeld-Wen Andersen Andersen
Electrical Systems/Load Centers Square D by Schneider Electric Square D by Schneider Electric Square D by Schneider Electric Square D by Schneider Electric
Engineered I-Joists Georgia Pacific Trus Joist (Weyerhaeuser) Georgia Pacific
Exterior Foundation Waterproofing (Construction Phase) Tuff-N-Dri Tuff-N-Dri Tuff-N-Dri Tuff-N-Dri
Exterior Trim HardieTrim (James Hardie) AZEK Trimboards AZEK Trimboards AZEK Trimboards
Exterior Wall Sheathing Zip System Wall Sheathing (Huber Engineered Woods) Zip System Wall Sheathing (Huber Engineered Woods) Zip System Wall Sheathing (Huber Engineered Woods)
Faucets Kohler Kohler Kohler
Fireplaces Heatilator Heat & Glo Heat & Glo Vermont Castings
Flooring: Laminate Armstrong Armstrong Armstrong Armstrong
Flooring: Vinyl Armstrong Armstrong Armstrong Armstrong
Flooring: Wood Armstrong Bruce Shaw Anderson
Garage Door Openers Liftmaster Liftmaster Liftmaster Liftmaster
Generators: Portable American Honda American Honda American Honda American Honda
Generators: Stationary Generac Generac Generac Kohler
Housewrap Tyvek (DuPont) Tyvek (DuPont) Tyvek (DuPont) Tyvek (DuPont)
HVAC Carrier Carrier Carrier Carrier
Insulation CertainTeed Owens Corning Owens Corning Owens Corning
Laundry Appliances GE Appliances GE Appliances Bosch
Lighting Halo Halo Halo Kichler
Lighting Controls/Switches Leviton Leviton Leviton Leviton
Locksets/Hardware Kwikset Schlage (Ingersoll Rand Residential Solutions) Schlage (Ingersoll Rand Residential Solutions) Schlage (Ingersoll Rand Residential Solutions)
Manufactured Stone Eldorado Stone Eldorado Stone Eldorado Stone Eldorado Stone
Oriented Strand Board Georgia Pacific Georgia Pacific Georgia Pacific Advantech (Huber Engineered Woods)
Paints Sherwin-Williams Sherwin-Williams Sherwin-Williams Sherwin-Williams
Range Hoods GE Appliances GE Appliances GE Appliances Wolf Appliances, Inc.
Ranges/Cooktops GE Appliances GE Appliances Wolf Appliances, Inc.
Refrigerators GE Appliances GE Appliances GE Appliances Sub-Zero
Ridge Vent Systems Owens Corning Owens Corning Owens Corning Owens Corning
Roofing: Asphalt/Fiberglass Shingles CertainTeed GAF (including Timberline) CertainTeed
Roofing: Clay/Concrete/Synthetic Tiles CertainTeed CertainTeed CertainTeed CertainTeed
Roofing: Metal American Building Components (ABC) American Building Components (ABC) American Building Components (ABC) American Building Components (ABC)
Roofing: Photovoltaic CertainTeed CertainTeed CertainTeed CertainTeed
Shower Doors/Surrounds Kohler Kohler Kohler Kohler
Siding: Brick & Brick Veneer Eldorado Stone Eldorado Stone Eldorado Stone Boral
Siding: Eifs/Stucco Dryvit Dryvit Dryvit Sto
Siding: Engineered Wood LP SmartSide LP SmartSide LP SmartSide LP SmartSide
Siding: Fiber Cement HardiPlank (James Hardie) HardiPlank (James Hardie) HardiPlank (James Hardie) HardiPlank (James Hardie)
Siding: Insulated CertainTeed CertainTeed CertainTeed CertainTeed
Siding: Vinyl CertainTeed CertainTeed CertainTeed CertainTeed
Stains/Varnishes Sherwin-Williams Sherwin-Williams Sherwin-Williams Sherwin-Williams
Surfacing: Laminate Formica Wilsonart Wilsonart Wilsonart
Surfacing: Quartz Silestone Silestone Silestone Cambria
Surfacing: Solid Surfaces Corian (DuPont) Corian (DuPont) Corian (DuPont) Corian (DuPont)
Trucks: Pickup Chevrolet Ford Ford Ford
Underlayment Durock (USG) Durock (USG) Durock (USG) Hardibacker by James Hardie
Wallboard Sheetrock (USG) Sheetrock (USG) Sheetrock (USG) Gold Bond (National Gypsum)
Water Heaters Rheem Rinnai Rinnai
Whirlpool Baths Kohler Kohler Kohler Kohler
Windows: Fiberglass Integrity from Marvin Windows and Doors Integrity from Marvin Windows and Doors Integrity from Marvin Windows and Doors Integrity from Marvin Windows and Doors
Windows: Skylights/Roof Velux Velux Velux Velux
Windows: Vinyl Jeld-Wen Jeld-Wen Jeld-Wen Jeld-Wen
Windows: Wood & Clad-Wood Andersen Andersen Andersen Andersen

You can also download the full study at 2016 Brand Use Study Summary and Results (PDF).

METHODOLOGY
The BUILDER Brand Use Study is sponsored by Hanley Wood, and conducted by the The Farnsworth Group, a leading industry market research firm. The survey was conducted online and included BUILDER print subscribers classified as "Builders, Builder-Developers, or General Contractors." Additionally, qualified subscribers of our daily newsletters, Builder Business Update and Builder Pulse, we provided invitations to participate. The data were collected from November 2015 through January 2016, and are based on 1,308 responses.