Every year, for its Guide to Building Products special issue, Builder magazine commissions an in-depth study surveying what brands builders recognize most, use most, how they rate the products' quality, and which companies are best at communicating with builders. The study is conducted by Readex, an independent research company.


Methodology The Brand Use Study was sponsored by Hanley Wood, LLC, publisher of BUILDER magazine, and conducted by Readex, an independent research company based in Stillwater, Minn. A sample of 11,700 was selected from BUILDER’s domestic qualified “builder,” “builder/developer,” and “general contractor” circulation of 73,998 print subscribers. The data was collected from Aug. 2 to Sept. 24, 2012. The findings cited are based on 2,854 usable responses (24 percent of the survey sample), and the margin of error is +/-1.8 percent at a 95 percent confidence level.

BUILDER 2013 Brand Use Study
Product Category Brand Familiarity Brand Used
in past two years
Brand Used Most Highest Quality Rating
Bath Accessories Kohler Kohler Kohler Kohler
Bath Fixtures Kohler Kohler Kohler Kohler
Bathroom Ventilation/Fans NuTone NuTone NuTone Panasonic
Cabinets, Semi-Custom
& Custom
KraftMaid KraftMaid KraftMaid Wood-Mode
Cabinets, Stock KraftMaid KraftMaid KraftMaid Decora
Carpet Mohawk Mohawk Shaw Shaw
Caulks and Sealants DAP (Phenoseal) DAP (Phenoseal) DAP (Phenoseal) Geocel
Central Vacuums NuTone Beam Beam Beam
Ceramic Tile Armstrong Dal-Tile Dal-Tile Dal-Tile
Closet/Organization Systems Rubbermaid ClosetMaid ClosetMaid Rubbermaid
Decking, Composite/PVC Trex Trex Trex AZEK Decks
Decorative Molding & Columns, Exterior CertainTeed CertainTeed Fypon Fypon
Decorative Molding/
Trim/Columns, Interior
Fypon Fypon Fypon Permacast (HB&G)
Dishwashers GE Appliances GE Appliances GE Appliances Bosch
Disposers In-Sink-Erator In-Sink-Erator In-Sink-Erator In-Sink-Erator
Doors, Entry Pella Therma-Tru Therma-Tru Pella
Doors, Garage Overhead Door Overhead Door Overhead Door Overhead Door
Doors, Interior Passage Masonite Masonite Masonite Simpson
Doors, Patio Andersen Andersen Andersen Andersen
Electrical Systems/
Load Centers
GE Appliances GE Appliances Square D/ Schneider Electric Square D/ Schneider Electric
Elevators, Residential Otis at home Otis at home Otis at home Otis at home
Engineered I-Joints Georgia Pacific Georgia Pacific Trus Joist (Weyerhaeuser) Georgia Pacific
Exterior Trim HardieTrim
(James Hardie)
HardieTrim
(James Hardie)
HardieTrim
(James Hardie)
HardieTrim
(James Hardie)
Exterior Wall Sheathing Dow Styrofoam Dow Styrofoam Dow Styrofoam Owens Corning
Faucets Delta Delta Delta Grohe
Fireplaces/
Wood Stoves
Heatilator; Heat & Glo Heatilator Heatilator Vermont Castings
Flooring, Laminate Armstrong Armstrong Armstrong Shaw
Flooring, Vinyl Armstrong Armstrong Armstrong Armstrong
Flooring, Wood Armstrong Armstrong Shaw Anderson
Foundation Waterproofing
(construction phase)
Tuff-N-Dri Tuff-N-Dri Tuff-N-Dri Tuff-N-Dri
Garage Door
Openers
LiftMaster; Genie LiftMaster LiftMaster LiftMaster
Generators, Portable American Honda American Honda American Honda American Honda
Generators, Stationary Kohler Generac Generac Cummins Onan
Housewrap DuPont (Tyvek) DuPont (Tyvek) DuPont (Tyvek) DuPont (Tyvek)
HVAC Carrier Carrier Carrier Trane
Insulation Owens Corning Owens Corning Owens Corning Icynene
Laundry Appliances GE Appliances GE Appliances GE Appliances Bosch
Lighting Halo Halo Halo Halo
Lighting Controls/
Switches
Leviton Leviton Leviton Leviton
Locksets
/Hardware
Kwikset Schlage Schlage Baldwin
Manufactured Stone Cultured Stone Eldorado Stone Eldorado Stone Eldorado Stone
Oriented-Strand Board Georgia-Pacific Georgia-Pacific Georgia-Pacific Advantech
Paints Sherwin-Williams Sherwin-Williams Sherwin-Williams Benjamin Moore
Radiant Barrier Sheathing Georgia-Pacific Georgia-Pacific Georgia-Pacific DuPont
Range Hoods GE Appliances GE Appliances GE Appliances Wolf Appliance
Ranges/
Cooktops
GE Appliances GE Appliances GE Appliances Wolf Appliance
Refrigerators GE Appliances GE Appliances GE Appliances Sub-Zero
Ridge Vent Systems Owens Corning Owens Corning Owens Corning Owens Corning
Roofing, Asphalt/
Fiberglass Shingles
CertainTeed GAF (including Timberline) GAF (including Timberline) GAF (including Timberline)
Roofing, Clay/
Concrete/Synthetic Tiles
CertainTeed CertainTeed CertainTeed CertainTeed
Roofing, Metal American Building Components American Building Components American Building Components
and Metal Sales Manufacturing (tie)
American Building Components
Roofing, Photovoltaic CertainTeed CertainTeed CertainTeed n/a
Shower Doors/
Surrounds
American Standard American Standard Kohler Kohler
Siding, Brick Eldorado Stone Eldorado Stone Eldorado Stone Boral
Siding, EIFS/Stucco Dryvit Dryvit Dryvit Dryvit
Siding, Engineered Wood LP SmartSide LP SmartSide LP SmartSide LP SmartSide
Siding, Fiber Cement James Hardie
(HardiePlank)
James Hardie
(HardiePlank)
James Hardie
(HardiePlank)
James Hardie
(HardiePlank)
Siding, Insulated CertainTeed CertainTeed CertainTeed CertainTeed
Siding, Vinyl CertainTeed CertainTeed CertainTeed CertainTeed
Stains/Varnishes Sherwin-Williams Sherwin-Williams Sherwin-Williams Sikkens
Surfacing, Laminate Formica Wilsonart Wilsonart Formica
Surfacing, Quartz Silestone Silestone Cambria Cambria
Surfacing, Solid DuPont (Corian) DuPont (Corian) DuPont (Corian) DuPont (Corian)
Trucks, Pickup Ford Ford Ford Ford
Underlayment USG (Durock) USG (Durock) USG (Durock) USG (Durock)
Wallboard USG (Sheetrock) USG (Sheetrock) USG (Sheetrock) USG (Sheetrock)
Water Heaters Rheem A.O. Smith A.O. Smith Rinnai
Whirlpool Baths American Standard Kohler Kohler Kohler
Windows,
Skylights/Roof
Andersen Velux Velux Velux
Windows, Vinyl JELD-WEN JELD-WEN JELD-WEN Simonton; Milgard
Windows, Wood
& Clad Wood
Andersen Andersen Andersen Andersen