For all the talk of the reemergence of contemporary design, Americans are still middle-of-the-road people who like traditional product design, chrome finishes, white solid surface, and beige paint.  The trouble is that most traditional products are not that exciting.

But some manufacturers are finding a way to cater to the middlebrow with traditional products that feature cleaner lines, or classical designs that have been updated with a fresher look.

“Many homeowners and apartment dwellers that currently have traditional-style rooms are now seeking to bring a more contemporary edge to their conventionally decorated homes,” writes home furnishings purveyor Michelle Radcliff for the website www.lovetoknow.com. “Transitional style interior design may be just what the doctor ordered. As a blend of traditional and contemporary styles, transitional rooms feature an elegant, enduring design. This distinctive style radiates a comfortable yet classic feel that is growing in popularity.”

Though hated by many who deem it a non-style, transitional design products originate from classical examples but add an updated twist. Also known as “updated classic,” transitional products feature cleaner lines that are less ornate than traditional products but not as pared back as contemporary design. Such products are much more versatile than contemporary offerings, but they are usually fresher looking than stodgy traditional products.

In other cases, manufacturers are updating traditional designs to appeal to a younger demographic who are more open to the cache of Old School design and architecture but don’t want too many fussy details.

For example, Piscataway, N.J.-based American Standard recently released the Savina Collection (in its JADO brand) that updates 19th Century detailing with 21st Century technology. And North Olmsted, Ohio-based Moen doubled down with the ultra-traditional Weymouth collection. “According to Moen research, nearly half of today’s homeowners prefer traditional styling when it comes to choosing a luxury faucet; and more specifically, they’re searching for a faucet with unique and detailed design elements,” the company says.

Here are 10 products that fit the new trend in design.