Coming Soon!
6 LIVE Webinars You Can’t Afford To Miss!
March 18-April 22, 2009
All seminars are FREE.
BUILDER is proud to announce its exclusive Presidential Seminar will be available online, broadening its reach.
The Presidential Online Seminar Series will encompass 6 LIVE, one-hour webinar sessions. Each seminar will include a 30-minute presentation by a leading expert, followed by a 30-minute LIVE Q&A forum.
Now, from the comfort of your home or office, you can gain the business strategies, marketing savvy and personal mentoring that was previously available only to top-level, big builders with big budgets.
Don’t miss this unique event. Sign up today.
Registration is FREE.
The Seminar Agenda
All seminars will take place live at 11:00 am (EDT)
Seminar I: Survival Of The Fittest
Presenter: Martin Freedland, Founder and CEO, The Berke Group
Wednesday, March 18, 2009
Building has always been a cyclical business. Being prepared for the next up cycle will be the key to the next wave of success. Builders need to develop a strategy that leverages the opportunities available now, i.e. the falling costs of land acquisition, the available downtime necessary to concentrate on strengthening business practices and the ready availability of strong employees. This seminar will help you prepare for what lies beyond the economic downturn.
Martin Freedland is founder and CEO of The Berke Group. For over three decades, Martin has been committed to helping organizations continually improve the way they recruit, hire, train, manage and motivate their people. Martin has worked with hundreds of client companies throughout the US to assist them in increasing profits and productivity.
Seminar II: Navigating Through Banking Distress
John Burns, Founder and CEO, John Burns Consulting
Wednesday, March 25, 2009
With the ranks of distressed financial institutions growing every quarter, builders are under heavy financial pressure to pay off upside down loans, find operating capital, and manage their day-to-day relations with banks. John Burns, the industry’s leading financial consultant, will provide a star chart for navigating successfully through distressed financial markets. Builders who manage this process well and communicate honestly about their financial condition, will be rewarded with strong banking relations in the future. Discover the potential for new opportunities!
John Burns and his staff consult with executives, to provide the information they need to make real estate industry decisions around the country with more confidence. They produce regular monthly reports on real estate market conditions for some of the largest companies in the industry. John has an M.B.A. from the University of California, Los Angeles and a B.A. in economics from Stanford University.
Seminar III: The New Frontier: Developing Niche Products
Presenter: John Schleimer, MIRM, CAASH, President. Market Perspectives
Wednesday, April 1, 2009
Because the market is flooded with resale inventory, no one can afford to build the same old product anymore. Marketing guru John Schleimer will discuss how to identify and seize new opportunities in active adult, infill attached, mixed-use, and other emerging, “niche” product categories. He’ll share examples of builders who succeed in down economies because they diversified into niche products and will help you figure out how market research can be used to determine which niche products are appropriate for any given market.
John Schleimer, MIRM, CAASH, is president of Market Perspectives, a residential and commercial real estate consulting firm based in Roseville, CA. The firm specializes in analyzing competitive markets, developing product positioning and marketing strategies, consumer preference research and conducting market feasibility and absorption studies.
Seminar IV: Sales And Marketing Tactics For Survival
Presenter: Al Trellis, Co-Founder, Home Builders Network
Wednesday, April 8, 2009
Is price the only thing today’s buyers are looking for? Or can quality features that carry decent margins move homes? The industry’s foremost consultant to small and mid-sized builders will discuss the real-world realities of pricing homes to sell in today’s market. How do you compete against big builders who have taken impairments, sell against foreclosures, and stand out in a sea of resales with a unique marketing proposition? Al Trellis has the answers.
Al Trellis has 25 years of experience as a custom homebuilder and consultant for the home building industry. He is a co-founder of Home Builders Network, which provides management consulting, marketing, residential design, and land planning for homebuilders throughout the United States and Canada. Al is the author of many books on residential construction, including his most recent book "Building with an Attitude."
Seminar IV: Lean Building—The “90/90” Rule And The Rediscovery Of Operations
Presenter: Scott Sedam, Founder, TrueNorth Development
Wednesday, April 15, 2009
Between 1991 and 2006, 90% of the margin made by 90% of the builders in the US came from two sources—land appreciation and price inflation. With the exit of mortgage “funny money” and the coming re-regulation of investment banking, those days are gone. From here on, builders who make money will be those who are great operators. In this seminar, Scott Sedam will illustrate what constituted good operations during the downturn of the past two years. His findings may surprise you!
Scott Sedam is President of TrueNorth Development, a consulting and training firm focused exclusively on the building industry. Now in its second decade, TrueNorth conducts consulting projects and training workshops with its builder, supplier & trade clients in a wide variety of specialties. TrueNorth’s LeanBuilding Blitz process is credited with saving clients substantial money, and improving both product and process without destroying supplier/trade relationships.
Seminar VI: Searching For Financing
Presenter: Chuck Shinn, Jr., Ph.D., Principal, The Shinn Group
Wednesday, April 22, 2009
Under current market conditions, builders are finding it highly challenging to find the funds needed to continue operations. Banks are tightening up and some are even calling all loans that have anything to do with real estate. What is a builder to do? In this webinar, Chuck Shinn discusses and weighs the costs and benefits of various sources for financing that builders may be able to tap when the banks have turned their backs.
Charles C. Shinn, Jr., Ph.D, often referred to as the Profit Doctor, created the Shinn Group of Companies, The Lee Evans Group, and Builder Partnerships to help increase the professionalism and management standards of the homebuilding industry. His focus is to help builders and manufacturers to improve the performance of their companies, their relationships and ultimately maximize profits.
Registration For All Events is FREE!
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