Will the Real Home Buyers Please Stand Up?

AGE AND INCOME: Today's shoppers tend to be young, and they tend to have moderate incomes. Those factors are refl ected in home preferences. Most want the security of their own detached house and yard, but many will accept a smaller house to get into a nicer neighborhood.

AGE AND INCOME: Today's shoppers tend to be young, and they tend to have moderate incomes. Those factors are refl ected in home preferences. Most want the security of their own detached house and yard, but many will accept a smaller house to get into a nicer neighborhood.

EFFICIENT OR GREEN?: Today's buyers care about the environment, but with a degree of practical restraint. Many will put money down for enhanced energy performance—assuming it pays for itself. Green upgrades with no immediate payback, on the other hand, they are happy to accept—as long as they're free.

OLD OR NEW?: Our sample of new-home shoppers also looked at existing homes, including foreclosures and short sales. But when the time came to sign on the dotted line, new homes won out, and distressed properties took a back seat.

OLD OR NEW?: Our sample of new-home shoppers also looked at existing homes, including foreclosures and short sales. But when the time came to sign on the dotted line, new homes won out, and distressed properties took a back seat.

REDEFINING THE FAMILY: Most buyers are couples, and most buyers have children in the home. Very few families include both children and grandparents. But it's a complicated picture: Single parents, childless couples, and singles give today's communities a new look.

REDEFINING THE FAMILY: Most buyers are couples, and most buyers have children in the home. Very few families include both children and grandparents. But it's a complicated picture: Single parents, childless couples, and singles give today's communities a new look.

Join the Discussion

Please read our Content Guidelines before posting

Close X