A Developer of Master-Planned-Communities Shares Know-How

Sienna Plantation's Waterpark is designed for all ages and includes slides, play features, and zero entry areas for lounging in the water.

Johnson Development mines data and shares it proactively with their builder partners in order to speak to demographic trends and stay on top of market shifts.

A big part of Johnson Development's success with their portfolio of communities is creating a sense of place with up-front investment in enhanced natural features.

Once upon a time, Master Planned Communities were all about family. Now they need to offer homes and amenities like a spa-style bath to attract the fullest spectrum of potential buyers.

Sienna Plantation's Waterpark is designed for all ages and includes slides, play features, and zero entry areas for lounging in the water.

Casting a wide net when attracting buyers includes investing in kitchens built for serious cooking, family gatherings, and lots of hanging out.

Pro formas formas don’t usually pencil out for first-time buyers, but Johnson Development offers upscale rental housing to serve a considerable market segment not yet ready to make a commitment to buying.

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