Vernon McKown

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Energy Efficiency Pays Off for Builders Who Know How to Sell It Energy Efficiency Pays Off for Builders Who Know How to Sell It

Rethinking how you discuss the value of energy efficiency can improve your bottom line. More

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Energy Efficiency Is Possible on a Budget Energy Efficiency Is Possible on a Budget

Building professional says a budget-friendly energy-efficient home requires going back to basics. More

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Oklahoma Green Builder Benefits From Fine-Tuned Marketing Approach Oklahoma Green Builder Benefits From Fine-Tuned Marketing Approach

In midst of recession, Ideal Homes closed 350 homes last year. More

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New RESPA Rule on Required Use Restricts Builders from Offering Incentives to Buyers to Use Affiliated Lenders

NAHB is studying how it might fight new RESPA rule. More

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The Business Case for Why Home Builders Should Build Green The Business Case for Why Home Builders Should Build Green

Home builders will be building green, ready or not. More

Bright Ideas
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Bright Ideas

Homebuilding companies all over the country include the word innovation in their... More

Anything Else Is Not Ideal
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Anything Else Is Not Ideal

IN 1988, AFTER NEARLY 20 SUCCESSFUL years in real estate and home building, Gene... More

Building a sustainable and energy-efficient home is easier than you might think
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Building a sustainable and energy-efficient home is easier than you might think

By any standard of measurement, green building is hot. Green building has now... More

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