Tracy Lucas

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Developer Casts Its Community in a Movie's Starring Role Developer Casts Its Community in a Movie's Starring Role

Bright Realty has produced a 51-minute drama with its 2,500-acre Castle Hills project as the prominent backdrop. More

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Builders incentives may have done as much harm as good

Mountains of unsold inventory spurred extravagant sales incentives. But customer relations and the perceived value of a house got lost in the shuffle. More

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