Why Quality Is Overrated
Focus on specific benefits instead of the overused Q word, says BUILDER blogger...
How to Launch a Community Before It's Built
Social media can come in handy for launching an unbuilt community, but when there...
Today's Home Buyers Expect High-Speed Service
In the fast-paced, high-stakes world of home sales, a quick response just doesn’t...
Your Biggest Competition Isn’t Other Builders
When you lay out all the reasons why your new homes are superior to resales, you...
Why Are Millennial Buyers So Weird?
Young consumers want the American Dream; they’re just achieving it their way, says...
Leaders Vs. Managers: What's the Difference?
You might find both qualities in one person, but don't expect it, says BUILDER...
Technology is a Builder's Best Power Tool
Are you a tech company that builds houses or a home builder that only sometimes...
Sell a Community Before the Walls Are Up
Don't' stray from the path to pre-sales that has worked for many other companies,...
Where Should Your Marketing Dollars Go?
The most important consideration when planning how to distribute your marketing budget is to be clear on how your customers shop for a new home, says BUILDER blogger Myers Barnes.
Don't Your Communities Deserve Good Photography?
Good photos can convey so much about your homes, says BUILDER blogger Myers Barnes, so why do many builders give photography short shrift? Here, he offers tips for photographing exteriors and interiors.