Jason Forrest

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Selling Through the Lifestage Selling Through the Lifestage

The ebb-and-flow nature of the buying cycle and the state of the economy can be disheartening at times, but there's no reason to let those circumstances interrupt the sales process. In this edition of BIG BUILDER, contributor Jason Forrest breaks down the three categories buyers flow through as their own life circumstances change, and reminds us to stay focused on the big picture—moving buyers through those categories faster toward a sale. More

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Jason Forrest Jason Forrest

Service myth: The customer is always right. More

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