Your Next Customer Is Not Who You Think
Diverse micromarkets mean there is no "today's buyer."
BUILDER/American LIVES Survey Illuminates Preferences of Single Buyers of New Homes
A special analysis of the 2010 BUILDER/American LIVES New Home Shopper Survey reveals the wants and needs of single buyers.
Demographer Challenges Builders to Develop New Home Designs
In this video interview James Chung tells PCBC attendees what tomorrow's home buyers will want in the years ahead.
Can Gen Y Save Home Building?
The younger generation wants hip, urban, and green. But can they afford to buy it?