Gerald Kelfer

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Acquisition Likely to Bolster Avatar's Position in Active Adult Market

Carl Mulac tells BUILDER the motivations behind the $62 million deal involving Joseph Carl Homes, which was completed in 45 days. More

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Avatar Buys Joseph Carl Homes

Public builder pays $62 million in cash, stock, and notes for real estate portfolio that also includes land in Florida and Arizona. More

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Avatar Hires New CEO

Gerald D. Kelfer is retiring and will be replaced by Jon M. Donnell in mid-November. More

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Cruise Control

A focus on lifestyle, Avatar's maiden voyage into active adult building makes a big splash. SoliVita, Central Florida's newest active adult development, provides all the comforts and social activities of a luxury liner without ever leaving shore. Once all were on board, Avatar's CEO Gerald Kelfer and his team began extensive market research. More

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