Alan Lev

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Price Discounting Often Determined Which Builders Led Their Markets in Closings in 2010 Price Discounting Often Determined Which Builders Led Their Markets in Closings in 2010

Stripping houses down to their basics left more room for customization and margin gains. More

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Builders incentives may have done as much harm as good

Mountains of unsold inventory spurred extravagant sales incentives. But customer relations and the perceived value of a house got lost in the shuffle. More

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