Reach Advisors

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Your Next Customer Is Not Who You Think

Diverse micromarkets mean there is no "today's buyer." Read more

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BUILDER/American LIVES Survey Illuminates Preferences of Single Buyers of New Homes

A special analysis of the 2010 BUILDER/American LIVES New Home Shopper Survey reveals the wants and needs of single buyers. Read more

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Demographer Challenges Builders to Develop New Home Designs

In this video interview James Chung tells PCBC attendees what tomorrow's home buyers will want in the years ahead. Read more

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Can Gen Y Save Home Building?

The younger generation wants hip, urban, and green. But can they afford to buy it? Read more

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