Ketchum

BUILDER Responsive Home Project Is Complete
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BUILDER Responsive Home Project Is Complete

Based on detailed market research, the two Responsive Home dwellings open during... More

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Responsive Homes Aim to Make the American Dream a Reality for Millennials Responsive Homes Aim to Make the American Dream a Reality for Millennials

In this exclusive series we’ll explore the many ways the BUILDER concept homes respond to the needs and desires of young adult buyers—one of the largest (but often misunderstood) groups in the country. More

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A Minefield of Millennial Myths: What They Say They Want in a Home A Minefield of Millennial Myths: What They Say They Want in a Home

Builder Responsive Home project partner Ketchum Global Research & Analytics surveyed a large group of millennial homeowners and home buyer hopefuls to gather information about their preferences. You should avoid making assumptions about this diverse group. Here’s what we know. More

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Urban Meets Suburban in Millennials' Home Buying Preferences Urban Meets Suburban in Millennials' Home Buying Preferences

Customization reigns in a new survey that shows a unique set of real estate priorities for millennial home buyers. What do millennials look for when they look for a home? Find out here. More

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