Ideal Homes

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Ideal Homes Looks to Push the Green Envelope Ideal Homes Looks to Push the Green Envelope

When Ideal Homes started building green 25 years ago, it was a lot easier to push the cost-savings envelope. More

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For Builders that Survived, Flexibility Was the Key For Builders that Survived, Flexibility Was the Key

These 25 builders made it through the dark days of the past five years by adapting to—instead of bemoaning—market conditions. Now, many are poised to expand as business conditions improve. More

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Energy Efficiency Pays Off for Builders Who Know How to Sell It Energy Efficiency Pays Off for Builders Who Know How to Sell It

Rethinking how you discuss the value of energy efficiency can improve your bottom line. More

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10 Business Trends That Will Shape Housing in 2013 10 Business Trends That Will Shape Housing in 2013

Builders were growing again in 2012, but new challenges lie ahead. More

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Five Ways to Woo Your Buyer

Home builders share their most effective strategies for turning browsers into buyers this spring. More

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Oklahoma Green Builder Benefits From Fine-Tuned Marketing Approach Oklahoma Green Builder Benefits From Fine-Tuned Marketing Approach

In midst of recession, Ideal Homes closed 350 homes last year. More

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Leaking Sales Leads

Sales leads are lost through leaky referral pipelines and agents who don’t call back. More

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Builders Share Best Practices at IBS

Companies share their strategies for fine-tuning business operations. More

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Customers Still Expect Bargains Before They’ll Buy Homes

Offering incentives and discounts continues to be the status quo for most builders. More

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Builders Gearing Up For When Recession Subsides Builders Gearing Up For When Recession Subsides

They see recovery for their companies in more modest terms. More

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