At Estridge Home Experience, entry to the design center will require registration and an access card. Once inside, customers are free to go where they want.
“I don't see a problem,” Estridge says. “People wander through stores while people are picking out fabrics for their couches.”
Project: The Estridge Home Experience; Carmel, Ind.; Builder: The Estridge Cos., Carmel; Designer: Masco Design Solutions, Carmel; Size: 8,500 square feet (2,000 square feet of retail space; 6,500 square feet for design center)
Project: Veridian Homes Design Studio, Madison, Wis.; Builder: Veridian Homes, Madison; Designer: Masco Design Solutions, Carmel, Ind., with consultation from Devenish Associates, Madison; Size: 3,800 square feet
Project: Design Center, Houston; Builder: David Weekley Homes, Houston; Designer: Kimberly Castro, design manager, David Weekley Homes, Houston; Size: 3,000 square feet
Project: Artisan Design Group Showroom, San Diego; Designer: Artisan Design Group, San Diego; Size: 3,700 square feet (2,200 square feet for showroom; 1,500 sublet to sales center)