Zillow announced a partnership with Facebook that will allow Realtors and real estate agents to target potential home buyers directly on their Facebook feed.
The new connection is called Premier Agent Direct.
Here’s an excerpt from Zillow’s release announcing the partnership:
Premier Agent Direct combines the power of the most visited real estate network with one of the most widely used social media platforms, allowing real estate agents or teams to expand the targeted audience they advertise to through a simple, easy platform using Zillow Group's Precision Targeting. This technology identifies home shoppers using Zillow® or Trulia® and connects with them on Facebook. Agents can feature a specific listing - which can be a powerful tool in listing presentations - or automatically highlight new listings or recently sold homes. Premier Agent Direct helps agents more efficiently work their farm area and either extend or eliminate the need for a direct mail campaign by using Precision Targeting to connect with local home shoppers and sellers on a medium they are using every day. Premier Agent Direct is available on mobile and desktop.
Seller Boost: Seller Boost leverages Zillow and Trulia's enormous audience of potential home sellers to generate listing leads for Premier Agents. The new Seller Boost ads will appear on the home details pages of homes that are not-for-sale and the owner dashboard. Both of these products seamlessly integrate into the Premier Agent App. This new product will be available to a limited group of Premier Agents before the end of the year.
"We have worked incredibly hard this year to create new opportunities for agents to connect with buyers and sellers so they can scale their businesses with greater ease - the new products are the results of those efforts," said Greg Schwartz, Zillow Group chief business officer. "Through this new publishing platform, we have created a way to significantly increase the agent's reach to consumers who are in a transaction mindset. With Precision Targeting, we know these people are using Zillow and Trulia, and now there's a new opportunity to connect with them on Facebook. Coupled with the launch of Seller Boost, these products will help agents connect more effectively and easily with interested buyers and sellers through our growing platform."