From our sibling publication ProSales, a glimpse into the future, perhaps?

In the face of worldwide housing shortages and a lack of skilled construction labor, Eric Dean wants to disrupt home building—and make construction trades all but obsolete.

Dean, the innovation and production director for Legal & General, a British insurer that’s also one of that nation’s largest home builders, presented a new, CLT-focused manufacturing process at the 2016 Forest Products Forum this week. His solution: to “deskill” single and multifamily home construction into a modular home factory assembly line.

“A house is a very simple thing. But every time we build a house, we seem to reinvent the wheel,” Dean told the audience. “So we’ve done a seamless design process linked into a seamless manufacturing process. All through the process what we’re doing is cutting out layers of people we don’t need.”

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