You Trulia can't touch this. The real estate website has recruited M.C. Hammer to create a unique way for home buyers to customize the search for a house.
Trulia®, a leading online destination for home buyers and renters, and hip-hop music legend MC Hammer have unveiled a new campaign, Hammerfy Your Home.
Hammerfy Your Home enables consumers – whether they are looking to buy, rent, or simply window shop – to have fun with their home search by turning their dream home into their own custom hip hop song and music video, performed by MC Hammer. Home seekers and hip hop fans alike can visit the campaign's microsite (on a desktop or on a mobile device) and answer six easy questions based on the features and amenities they are looking for in a new home and neighborhood. Their selections will then be used to create a customized rap video that consumers can share out with friends and family via social media.