Trendmaker Homes president Will Holder

Houston Business Journal staffer Paul Takahashi catches up on Trendmaker Homes' expansion plans, announced in October. The first push beyond Houston is Austin.

Takahashi taps the perspective of long-time Trendmaker ceo Will Holder, now division president of TRI Pointe's Texas operation. The process and opportunity are to leverage greater capital resources to respond and develop growth platforms even as Houston's oil-centric economy weathers a slowdown. Some of that means strengthening ties to masterplanned development players, a TRI Pointe forte. Takahashi writes:

“We’re having vigorous discussions inside our company right now about what to do during this downturn,” Holder said. “My opinion is it’s in our best interest to get into these new subdivisions and participate. I feel these communities, no matter how bad (the oil slump) gets, is going to be good.”

Trendmaker also is redesigning its homes and floor plans to appeal to changing tastes amid the oil slump. The builder will offer upscale, but smaller homes and multigenerational homes with a guest or mother-in-law suite on the first floor. The company also is planning a more casual home than a traditional home, with open floor plans and casual dining rooms instead of a formal one.
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